Branding & Marketing Manager - FM001898 at Farm Managers SA

MINIMUM REQUIREMENTS

• Degree in Marketing or a related field - or similar degree or qualification
• 2-3 years’ experience in a relevant environment
• Good analytical skills and a creative mind
• Superior attention to detail
• Up to date with the latest marketing trends and best practices
• Outstanding communication skills
• Good time management skills
• Ability to work under pressure and meet deadlines
• Self-starter
• Ability to build relationships with customers
• Ability to work in a team environment
• Drivers licence and own transport
• Travel internationally if required

 RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Co-ordinate and implement brand strategies aligned with the business’s overall goals
• Analyse brand positioning and consumer insights and adapt our strategies accordingly
• Co-ordinate the development and execution of marketing campaigns to grow brand awareness and loyalty.
• Co-ordinate the creation and maintenance of existing and future brand visual identities
• Contribute to creative development of world-class branding and marketing campaigns, using that to motivate global customers to embrace these branding campaigns.
• Oversee the production of advertisements, promotional materials and marketing campaigns
• Translate brand elements into plans to support go-to-market strategies
• Compile design briefs and liaise with service providers
• Co-ordinate social media strategy
• Contribute to and co-ordinate social media and audio-visual content development
• Support a team working on brand initiatives to drive customer engagement
• Monitor budgets, ensuring all branding activities are within allocated financial plans.
• Report on in-market brand performance and execution plans
• Work closely with service providers to enhance the brands’ marketing efforts.