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Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades. Tiger Brands has been built over many decades through the acquisition and clustering of businesses. Our strategy for succe...
THE JOB AT A GLANCE:
As a Brand Manager you will report into a Marketing Manager or Marketing Director. You develop and execute brand plans while trying to achieve sustainable, profitable growth for your brand / business unit holistically including non-consumer facing projects which could unlock profitability. You will achieve this by leveraging consumer and shopper insights to craft brand plans/business plans that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand, and commercially viable plans for your business unit. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix. In addition, you will work cross-functionally to demonstrate team leadership and buy-in for your brand/business plans.
RESPONSIBILITIES
WHAT YOU’LL BRING TO THE TABLE:
Key Attributes and Competencies
Ways of working:
Working within complex environments
Leadership
WHAT YOU WILL DO
QUALIFICATIONS
ESSENTIAL SKILLS & QUALIFICATIONS:
WHAT YOU WILL BE MEASURED ON
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