Brand Manager at eThekwini Municipality

Job Purpose    

• To manage the the development of particular product lines, plan and execute projects and initiatives that support the broader marketing strategy of Durban Tourism, ensuring that Durban as a brand remains relevant to consumers/tourists.

This post reports to SENIOR MANAGER (MARKETING & COMM)

Key Responsibility Areas    

• Leads Durban Brand planning process and executes annual brand target setting and innovation review and brand strategy review.
• Drives consumer/tourists understanding and insights that defines Durban Tourism prime prospects, attitudes and values.
• Advertises aggressively and constantly markets and promotes the Durban Brand to become a preferred tourist destination of choice across the globe.
• Assumes responsibility for the day-to-day forecasting and and management of promotional materials.
• Directs and manages the activities of the Division.
• Manages, develops and monitors the performance and conduct of subordinates and participates in the selection of subordinates

Essential Requirements    

• Relevant 3 year tertiary qualification.
• Valid motor vehicle drivers license (Code B).
• 4 Years relevant experience.
• Computer Literacy.

Preferred Requirements    

• Relevant post graduate qualification.
• 6 Years relevant experience.
• Knowledge of Municipal Financial Management Acts (MFMA) and Municipal Systems Act