Brand Manager at Blueion Support Services

RESPONSIBILITIES

• Ownership of Premier Bet brand strategy across 18 African markets, driving targeting, positioning and marketing objectives
• Planning and delivery of brand marketing campaigns in cooperation with local stakeholders
• Briefing and coordination of advertising material, in cooperation with inhouse design team
• Local marketing budget management, in cooperation with country management and finance
• Ownership of quantitative and qualitative competitive insights
• Monthly reporting on user behaviour and commercial metrics
• Quarterly reporting on brand health metrics

ESSENTIAL SKILLS AND EXPERIENCE

• Trained marketer with a holistic understanding of marketing effectiveness
• At least 3 years’ experience in a brand management or marketing role, either advertiser-side or agency-side.
• Either Fluent French or Portuguese speaking.
• Experience in campaign managing above the line marketing channels (TV, Outdoor, Radio, Brand display)
• Creative copy writing skills
• Effective campaign briefing
• Proven project management experience, enabling you to deliver upon challenging timelines
• Analytical thinker
• Effective written and verbal communicator
• Commercial and ROI driven mindset
• Entrepreneurial, out-of-the-box thinker with a can-do attitude
• Team player