Area Marketer - KZN at RCL Foods

Job Description    
RCL foods is on the hunt for a qualified Area Marketer for our Vector Logistics Divsion, the role will report to the Regional Sales Manager and will be based in Kwazulu Natal . The successful incumbent will need to be an effective marketer to area customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers’ business, the macro environment and Vector products. The scope of responsibility will be the Management of +- 20 field staff employees and a Store base +- 80. 
Minimum Requirements    

• Matric is essential.
• Valid Drivers license is required.
• The successful candidate should currently reside in Pietermaritzburg or surrounding areas
• Knowledge and experience calling on Spar, Franchise, Independent and Wholesale stores is essential
• Knowledge and experience in managing perishable products will be an advantage.
• Good verbal and written communication skills
• PC literacy including basic Microsoft office (especially Outlook, Excel, Word and PowerPoint).

Duties & Responsibilities    

• Customer Engagement
• Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
• Conduct research, preparation, and planning to achieve the relevant objectives for both Vector and the customer. This includes:
• analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage, etc) and macro environment (trends, competitors, economic climate, etc).
• analysis of Vector products and capabilities so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
• Set SMART call objectives for each customer (at least 2 per call).
• preparation to handle potential objections.
• preparation of questions to gain insight and lead customers to the right solution.
• securing the necessary resources to demonstrate to the customer the relevant solution (e.g., products needed for demonstrations, financial tools, product brochures, etc.)
• Based on the above analysis, put together a quarterly planner that shows potential revenue and new line listings, by customers, to deliver against set targets. Where relevant use the IT system to assist in planning quarterly.
• Follow up on previously sold solutions and present new opportunities based on real insight from the research and analysis done.
• Take orders of new line listings and other relevant solution products.
• Launch new products into assigned customers.
• Conduct planned promotions with assigned customers.
• Business reviews with customers and depth of distribution.

Feedback

• Provide accurate and quality feedback to the supply chain, principals, and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity, market intel).

Team Coordination and Self-Management

• Take ownership and accountability for tasks and activities and demonstrate effective self-management in terms of planning, prioritizing, and self-development.
• Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained.
• Inform relevant parties in advance in the event of tasks or deadlines not being met, the potential risks thereof, and provide appropriate resolution.
• Support and drive the business core values.
• Manage customers' and principals’ expectations and communicate appropriately.
• Demonstrate a willingness to help others and “go the extra mile” to meet team targets and objectives.
• Champion training and development of self and others through utilizing available training opportunities or contributing to the development of new training solutions in collaboration with national training specialists.
• Participate in and drive regular performance appraisals and ensure that own targets and goals are clear and achievable.
• Maintain a basic appreciation and awareness of employee relations climate and ensure corrective action is taken where required in line with relevant legislation and company policy.
• Self-management and responsibility of company assets provided e.g., company car, laptop, cell phone.

KPI’s

• Time to answer customers’ requests
• Calls per day
• Call focus on strategic customers
• Sales volumes per customer per quarter
• Customer contact coverage
• In-store activations and demos

POLICY

We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. Therefore, please be aware that internal candidates will be considered first before reviewing external applicants, provided that this supports achievement of our Employment Equity goals.