Brand Manager at Danone

Job description

• Planning and Strategy
• Plan and interpret the strategy and brand plans with the team; and give strategic input to the development of the South African expansion strategy, where required
• Develop action plans to achieve budgeted volumes and profit
• Identify opportunities for growth within the required portfolio
• With the Brand Team, develop the required brand plans for implementation
• Performance
• Monitor sales performance (volume, value, profitability) of required brands
• Identify and explore possible opportunities for growth of required brands
• Take ownership of a brand portfolio, where required
• Product Management
• Give input into the creation of product and concept development, that is tailor made for specific target markets
• With the R&D and Marketing teams, develop and implement new product launches
• Write briefs and brief agencies, where required
• Create new package designs
• Update and upgrade product packaging and artwork
• Monitor product profitability, where required
• Manage ad hoc projects where required, including ensuring the profitability of the project
• Brand Management
• Roll out and implement brand plans relating to a specific portfolio; including co-ordinating the activities of agencies
• Support the team in the creative development process for all "Above the line" communication together with the advertising agency
• Give input into media planning and spend
• Project manage all the "Below the line" activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
• Integration
• Manage cross functional relationships to deliver marketing objectives including R&D, Commercial, Finance, Production, and Supply Chain
• Support trade marketing in the successful implementation of brand plans, relaunches, packaging changes, and other marketing initiatives
• Understand the Industrial processes related to the Brand Portfolio to assist in providing accurate information to R&D, and in the successful implementation of marketing initiatives
• Research
• Support the S&I Team in all their research requirements including U&A, qualitative and quantitative research, and taste tests
• Evaluate market trends and AC Nielsen Data
• Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses
• Support the S&I Team to test responses of the market to new and test products
• Marketing Expense
• Manage the daily monitoring and processing of marketing-related expenses
• Manage the budget for a specific portfolio
• Control and report on monthly and annual marketing budget and expenses
• Attend the monthly meeting to give feedback on the budget tracker
• Give input, where applicable, into the budget setting process

Academic And Trade Qualifications

3-year Marketing or Business-related degree

Work Experience And Skills

• 3-4 years of marketing experience, preferably in FMCG
• Exposure to, and understanding of P&L and ROI is critical
• Proven presentation skills
• Project Management skills
• Proven ability to develop strong working relationships
• Proficient in MS Office Excel, Word, PowerPoint

PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS

• Excellent written and oral communication ability
• Analytical
• Financial acumen
• Able to take initiative
• Action-oriented
• Goal-oriented
• Attention to detail
• Team player
• Self-motivated
• Self-confident
• Resilient
• Creative
• Ability to think strategically
• Problem solving ability
• Flexible with ideas within a changing work environment
• Interpersonal skills
• Passionate about the product / product portfolio
• Ability to work autonomously