Purpose
The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging this competitive knowledge and product expertise to drive the relevant business and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).
Experiences Required: Key Experiences, Skills and Knowledge:
Experience
The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging this competitive knowledge and product expertise to drive the relevant business and marketing planning.
The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).
Experiences Required: Key Experiences, Skills and Knowledge:
Experience
- 3-5 years related experience.
- Evangelist and subject matter expert for product.
- Deep customer focus and understanding.
- Strong analytical skills.
- Excellent communicator.
- Experienced in core marketing communications functions.
- Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science.
- Program/Campaign Execution (40%)
- YOY-specific, see role’s Core Priorities and Execution Guidance for details.
- Contribute to developing the local product marketing strategy from a commercial perspective for the BG .
- Contribute to execution of product roadmap and product launches.
- Drive commercial product marketing strategy implementation and value proposition landing.
- Develop competitive tactics to drive target market share gains
- Conduct marketplace environmental and competitive analyses from competitive intelligence and Sales Excellence input from Competitive Discovery.
- Determine a common set of KPIs for marketing activities in collaboration with other teams involved (e.g. segment marketing, audience marketing, other BGs).
- Support the BG Lead role in developing the commercial local marketing plan for Windows.
- Support the BG Lead in tracking KPIs and scorecard metrics related to the commercial for Rhythm of the Business (ROB) and Correction of Errors.
- Participate in preparation for Mid-Year Review (MYR) and connection meetings as appropriate.
- Participate in quarterly connection meetings with corporate to support the local BG Lead.
- Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influential and pre-sales customer scenarios.
- Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
- Adjust and provide differentiated value proposition and compelling, localized product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner).
- Partner with segment teams (SMS&P, EPG, DX, OEM, MMDS, Surface) to drive partner/telesales readiness and product evangelism delivery/business development.
- Execute product launch activities.
- Contribute to Partner readiness and product evangelism delivery/business development.
- Create campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities Work closely with segments to develop customer evidence.
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