Sr. Specialist - Brand Management at Defy Appliances

KEY RESPONSIBILITIES:

• Develop and implement Defy’s brand strategies to increase brand equity and market share. Align the brand message with business goals and consumer needs.
• Lead the creation and execution of multi-channel marketing campaigns, from product launches to seasonal promotions, ensuring consistency in brand messaging.
• Conduct market research and analyze consumer behaviour to identify trends and opportunities. Use insights to shape branding initiatives and product positioning.
• Work with Product Management teams to define product positioning and messaging, ensuring alignment with brand values and market trends. Support product launches with strong marketing strategies.
• Manage partnerships and sponsorships to enhance brand visibility and credibility, including collaborations with influencers, media, and other strategic partners.
• Monitor and analyse brand performance through key metrics such as sales, brand equity scores, and customer feedback. Adjust strategies as needed to achieve business objectives.
• Manage the brand’s marketing budget, ensuring that all initiatives are cost-effective and deliver measurable ROI.
• Work closely with Sales, Product Development, and Design Teams to ensure seamless execution of brand initiatives.
• Support Defy’s commitment to sustainability by incorporating green practices into brand strategies, promoting eco-friendly product features, and leading initiatives that highlight Defy’s innovation in this area.

MINIMUM REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or a related field
• 2-4 years of experience in a Brand or Marketing-related role, preferably within the home appliances or consumer electronics sectors
• Strong analytical skills with experience in analysing market research and data-driven decision-making
• Exceptional communication and presentation skills
• Experience in digital marketing, content creation, and social media management
• Ability to work collaboratively across departments and with external stakeholders
• Leadership skills with experience managing cross-functional teams
• Knowledge of sustainability practices and green marketing (advantageous)