Career Opportunities at Discovery Limited

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions.
• Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across the business.

Areas Of Responsibility May Include But Not Limited To

• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business stakeholders, both at a strategic and operational level
• Proactive
• Bringing ideas to business
• Doing feasibility studies and defining new ways of doing things
• Measure impact and drive corrective action
• Ensure effective implementation of plans
• Manage conflict
• Reactive
• Responding to business needs

Competencies

• Knowledge
• Different Discovery audiences
• Various media channels, including electronic
• Discovery’s products and business processes
• Key individuals in Discovery and who to go to for what
• Print and production processes (including timelines and costing)
• Skill
• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Communicate well in English both in writing and verbally
• Attributes
• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

Education And Experience

Qualifications

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Experience
• Minimum of 5 years’ experience in Marketing or Communication
• Experience in B2C marketing is essential
• Experience with implementing Digital App Campaigns
• Relevant industry experience, experience in Africa health insurance, healthcare and/or financial services

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Key Purpose

The marketing manager for the Growth portfolio is responsible all elements that fall under sales and acquisitions for Vitality. This includes driving growth marketing initiatives to increase sales. The Growth marketing manager combines strategic thinking with leadership, organisational and problem-solving abilities to meet the sales objectives of the business. This marketing manager oversees the day-to-day marketing and management of all sales and acquisitions elements, playing a key role in coordinating, planning and collaborating with various internal, external, marketing, business and project teams to deliver high-quality on all objectives set out by marketing and the business at large.

Areas of responsibility may include but not limited to

• Unpack complex business needs and provide growth solutions considering all stakeholders
• To input into the sales and acquisitions strategy and manage all marketing deliverables on deadline
• To ensure that solutions are in line with the Discovery marketing model
• To lead, coach, and develop a team
• Manage the sales budget
• Build and maintain relationships with key businesspeople, both at a strategic and operational level

Responsibilities
Acquisition Marketing Manager Responsibilities

• Manage sales and acquisition plans from concept to delivery
• Manage acquisition channels: online and offline channels including search, display, social, direct marketing, and partnerships
• Manage digital, corporate, employer and financial adviser streams
• Optimise marketing acquisition to reducing the cost to acquire new business through driving new and unique sales initiatives
• Working with the business and financial adviser teams to understand the day-to-day support
• Use marketing intelligence, customer insights to analysis to understand audiences and the effectiveness of campaigns
• Understand and report against sales strategy and KPIs, forecast, track, analyse and report on activity
• Work with key stakeholders across agency and internal partners to find improvements to the campaigns and sales initiatives
• Use and improve the campaign briefing process
• Use test and learn approach to campaigns to ensure continued success

Competencies

• Deep product knowledge
• Excellent understanding of sales and acquisition marketing
• Strong understanding of all relevant marketing channels: digital (search, display, social, mobile), and direct electronic marketing (SMS, Email, PUSH)
• Ability to develop content strategies, plans and campaigns targeted at various audiences
• Ability to lead effectively
• Ability to work well in a team
• Ability to work under pressure and meet deadlines
• Excellent organizational skills, with experience in fast turn-around times on an ongoing basis
• Ability to engage with senior management within the organisation
• Ability to translate complex concepts into engaging and simple concepts
• High attention to detail
• Excellent interpersonal skills

Qualifications
Education and Experience

• Minimum 3 year undergraduate degree in Marketing or Communications
• Post graduate qualification in marketing is preferable
• Relevant industry qualification

Experience

• Minimum of 5 years’ experience as a Communication Strategist
• Minimum of 5 years’ experience in Marketing or Communications
• Minimum 1 years' management or leadership experience
• Relevant Financial Services industry experience is essential
• Creative Writer with the ability to impact behaviour change
• Acquisitions and Sales marketing experience is preferred