Trade Marketing and Brand Representative at AVI Limited

Job Specification:

Key Performance Areas:

Executional Framework

• Design, update and the distribute electronic product catalogues, display guidelines and flow cards
• Develop range reviews, country planograms, pricing cards for price point management,
• Implement sales briefs, market execution audits, campaign incentive management and activity planners
• Coordinate general administration with internal & external stakeholder engagement
• Secure alignment of brand & category information and manage expectations with in-market teams, distributors and relevant stakeholders

Brand Visibility

• Assist with the management of the secondary display plan (elements by outlet) for NPD
• Facilitate marketing campaigns and KVI Support to ensure speed to market with internal & external stakeholders
• Increase presence of informal trade brand POS across key categories (incl. beverages, biscuits, snacks & personal care, etc.)
• Ensure branding elements are available for key consumer activations and trade shows
• Manage projects with stakeholders & suppliers

Category Performance and Review

• Manage launch process and alignment with key stakeholders:
• Listing forecasts, distribution targets, listing support materials (codes, jpg, trade presenters, pricing, samples), and placement plan (primary and secondary)
• NPD tracking (listing, distribution, sales review)
• Prepare performance analysis and administration by key brand and SKU
• Analyse data company analysis (growth volume / value, distribution trends, geographical trends, channel trends), trends / key issues to be addressed
• Identify key competitors – insights collation as to what they are doing (pricing, promotions, display etc.) and highlight any concerns

Market And Brand Development

• Generate reports for all administrative requirements from the AVI system (SQL)
• Prepare and update all documents, worksheets, etc.
• Tracking performance and implementation of all projects/campaigns in regions
• Gain market understanding by actively engaging with International stakeholders to understand cultural dynamics regarding AVI brands
• Assist the market with development opportunities for growth
• Assist with distributor support requirements for in market compliance and regulation
• Mitigate brand and company risk by doing in market research and sharing with relevant stakeholders

Minimum Requirements:

Experience:

• 3 years experience in FMCG Brand, Marketing and Trade execution environment
• Experience in the Food Industry will be advantageous

Qualifications:

• Degree / Diploma in Marketing

Additional Requirements:

• Advanced Excel, Powerpoint and Word)

Competencies:

• Building Relationships
• Thinking analytically
• Attention to detail
• Planning and organising
• Influencing others
• Documenting facts
• Understanding others
• Recover from setbacks