Social Media Specialist - Brackenfell at Shoprite Group of Companies

Job Objectives

Social Media Strategy Development:

• Collaborate with the PR & Communications team to develop comprehensive social media strategies aligned with overall corporate communication objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices for social media engagement. 

Content Creation and Management:

• Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Develop content calendars and schedules to maintain a consistent posting frequency and optimize audience engagement.
• Monitor and manage user-generated content and comments, ensuring brand integrity and adherence to company guidelines. 

Community Engagement and Interaction:

• Foster meaningful interactions with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Implement strategies to increase follower engagement, including contests, polls, and live events. 

Performance Monitoring and Analytics:

• Utilize social media analytics tools to track and analyze key performance metrics, such as reach, engagement, and conversion rates.
• Generate regular reports and insights to evaluate the effectiveness of social media campaigns and inform future strategies. 

Cross-Functional Collaboration:

• Collaborate with internal stakeholders, including Marketing, Sales, and Customer Service, to align social media initiatives with broader business objectives.
• Liaise with external agencies and partners to coordinate sponsored content, influencer partnerships, and other collaborative efforts.  

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field (essential). 

Experience

• 3+ years proven experience working in a social media specialist role or similar, preferably within the retail or consumer goods industry (essential).
• In-depth knowledge of social media platforms, trends, and best practices (essential).
• Strong copywriting and content creation skills, with a keen eye for design and visual aesthetics.
• Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) and Microsoft Office Suite.