Senior Product Manager at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF THE POSITION:

• To develop, manage and execute against sales strategies by co-ordinating all Brand activities across all SABC platforms.

KEY ACCOUNTABILITIES:       

• Actively lead and manage in all platforms’ strategic planning processes; of particular importance is the responsibility for the development of an innovative sales approach that is consistent with each platform’s unique market positioning, competitive environment, and consumer offering.
• Conduct business reviews to establish traction and performance of brands and various stations.
• Establish an equitable budget for the brand managers
• Contribute to the growth and development of all platforms brand by inputting into both marketing and programming strategies.
• Continuously provide sales and trade marketing strategies, assistance and brand training to enable the Sales Executives to achieve the platform targets.
• Ensure that all brand solutions are specific, relevant and targeted at various sales segments.
• Present to clients and agencies to promote various brand solutions.
• Manage the Segment Unit operating budget in such a manner as to encourage cost containment.
• Ensure consistent achievement of revenue generation and market share growth objectives.
• Ensure sustainable and profitable growth
• Identify and develop bespoke/ non-standard feature by platform
• Identify and develop new or lapsed client packages
• Develop long term sponsorships packages
• Defend and grow commitment business opportunities
• Drive optimal sell out of inventory against revenue target
• Ensure collaboration with other Departments to optimize sales objectives
• Set guidelines to ensure optimized utilization of marketing and pricing strategy.
• Ensure effective marketing of Sales to maintain credibility and visibility.
• Ensure optimal utilization of research data to support decision making.
• Review and Report on the overall performance of the segments in line with objectives and targets
• Inculcate high performance culture and hold individuals accountable
• Monitor, report on the operational risks and compliance.
• Implement internal control measures to ensure good governance and compliance with SABC policies and procedures.
• Oversee the management of Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Monitor compliance in line with OHS Act.
• Review and implement Risk Management Plan in line with organizational  Risk Framework (COSO Model):
• Governance and Strategy
• Risk Mitigation Plan
• Formulate Internal Control
• Monitoring and Evaluation
• Monitor execution of internal risk audits and address gaps and provide execution of mitigation strategies.
• Evaluate all business plans against the Sales guidelines, policies and SOP’s.
• Resolve audit findings, when applicable and recommended
• Communicate with external and internal stakeholders, in order to ensure optimal delivery of Sales objectives.
• Create and maintain cross functional communication with other Divisions.
• Advance Company’s interest in all negotiations with external Stakeholders to maximise revenue generation.
• Develop and Implement compelling and innovative client solutions.
• Effective implementation of Performance Management System in accordance with organizational policy and procedures.
• Ensure adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with departmental staff.
• Personal Development Plans (PDP) for all staff members.
• Provide direction on the retention and attraction of staff

MINIMUM REQUIREMENTS:

• Degree / National Diploma (NQF 6/7) in Marketing or relevant tertiary qualification (IMM,  Vega, AAA)
• 8 years’ Sales experience in Media Environment of which 4 should be on middle Management Level.
• Proven past achievements in sales management, negotiation ability and relationship building
• 5 years in media with exposure to all Platforms (Radio / TV)
• At least 5 years sales experience
• Experience in conceptualizing concepts/ideas that will deliver revenue results
• Sales knowledge (pipeline management, target setting and team deployment)
• Business planning and complexity theory
• Budget management and forward scenario planning of cost and revenue budgets
• PFMA and relevant national treasury regulations
• Strategic management
• Management information systems
• Financial accounting standards
• Scenario planning and Trend analysis
• Understanding of the different role players within the broadcasting landscape
• Project management
• Understanding of applicable legislative frameworks and regulations
• Comprehensive understanding of business principles  relevant to sales management