Senior Manager: Marketing | Europcar | Bruma at Motus Holdings Limited

Position Overview

• The purpose of the position is to develop, execute and manage a marketing strategy for the Europcar and Tempest Car Hire brands that supports the revenue growth and brand positioning objectives of the organization; and manage and direct all related activities.

Specific Role Responsibilities
Job Outputs:

• Develop, implement and manage a firm marketing strategy to ensure market relevance, driving effective implementation to realise marketing objectives.
• Effective management of the marketing, advertising and promotional activities documented in the strategy.
• Determine, manage and control the marketing budget as well as deliver the required outputs within the agreed budget.
• Oversee and manage sponsorships and associated costs.
• Oversee the coordination, management and implementation of the brands marketing campaigns and adhoc marketing roll out plans.
• Management of deliverables with media and advertising agencies, as well as other key marketing suppliers.
• Control and manage the brands and CI elements.
• Coordination and management of the brands social media and website presence.
• Report on competitor analysis and make recommendations to Executives.
• Conduct research and gather data to provide input to operational reporting and decision making processes, identify new opportunities/technologies which could yield better results.
• Ensure that marketing and sales support material, company profiles, media announcements and standard documentation are legally sound and compliant, meets business needs and required standards.
• Keep up to date with marketing trends and industry innovations.
• Maintain and coordinate a communication network of internal and external stakeholders to ensure compliance, requirements are adhered to and applicable support to associated communication efforts.
• Build and foster relationships with key suppliers, internal customers and partners.
• Oversee and manage all marketing administration.

Qualifications and Experience
Minimum & Qualifications Experience:

• 5-8 years relevant experience in a similar environment, of which at least 2-3 years mid-senior level managerial experience within the marketing context. Please note that experience of both agency and corporate contexts will be a benefit; agency-only exposure is not what we are looking for.
• Experience must include all aspects of developing, implementing and managing marketing strategies.
• Broad experience in relevant marketing disciplines required (PR, sponsorship, ATL, BTL, TTL, online, social media, campaign planning and management, media planning, agency management).
• Prior experience of managing multiple brands - essential.
• Prior experience of interacting with a global brand and franchisor/head office – an advantage.
• Strong background in terms of web/online/search marketing as well as brand management within the context of social media.
• Knowledge and technical understanding of digital sales and marketing channels, technologies, data management principles and integration. Deep and technical understanding – an advantage but not essential; prior exposure – essential.

Note:

• Experience must have been with brands that can be likened to ours in terms of positioning strategy and the execution and management thereof, and the type of customer/ consumer the brand communication intends to reach.
• Candidates should be screened to determine whether they are comfortable with a role that includes both a strategic and operational marketing contribution. This isn’t a strategy-only role – it requires a strategic thinker but someone very comfortable to roll up their sleeves daily to deal with operational marketing responsibilities.

Skills and Personal Attributes
Competencies:

• Excellent verbal and written communication skills; a strong effective communicator.
• Marketing strategy development and implementation.
• Capable of research and analysis, using these and other methods to develop a deep understanding of the end user/consumer; and to use these insights to grow demand for our products.
• Application of social media for marketing purposes.
• Expertise and skills with the tools of the trade in marketing including PR, written communication, website development and maintenance, market research, agency processes and management of deliverables, brand management etc.
• Fully versed in internet and social media strategy with a demonstrated track record.
• Ability to interact, communicate and present ideas at boardroom level.
• Time & priority management which includes the ability to consistently work within a deadline and well under pressure, working quickly and efficiently with a great deal of autonomy.
• Problem analysis and problem solving skills.
• Planning and Organizing skills and the ability to remain organized and focused in a pressurized environment.
• Optimistic Leadership: the ability to motivate, develop and inspire an enthusiastic team to achieve remarkable results and drive real innovation.
• Ability to lead in an environment of frequent change.
• Highly developed ability to coordinate the efforts of a team of diverse employees, multiple projects and required outputs.
• Attention to detail
• Able to work under pressure.

Personal Attributes:

• Committed
• Professional
• Resilient
• Strong leadership presence/ability.
• Possession of creative flair, versatility, conceptual/visual ability and originality.
• Energetic
• Creative and inquisitive, a drive and willingness to learn and grow.
• Knowledgeable and self-sufficient.
• Deadline driven, having a sense of urgency in work delivery.