Senior Manager: Digital & Marketing Analytics at Standard Bank Group

Job Description

To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.

Qualifications

• Degree in Marketing, Analytics, IT or equivalent

Experience

• 5-7 years advanced In-depth knowledge of marketing technology. They need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system
• The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. 

Salesforce marketing cloud experience advantageous.

Additional Information

Behavioral Competencies:

• Convincing People
• Developing Strategies
• Directing People
• Embracing Change
• Empowering Individuals

Technical Competencies:

• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management
• Risk Management
• Stakeholder Management