Regional Sales Manager at The South African Breweries (SAB)

Job Purpose

• Part of the frontline team that will be supporting our top Wholesalers at regional level , through joint business planning and brilliantly executing our push and pull strategies to ensure we grow profitable Volume and Market share and achieve our business objectives.

Key roles and responsibilities:

Integrated Business Planning

• Use data and market related information to analyze the market and identify opportunities - competitor activity/footprint, route to market strategies, credit offerings, sales and marketing activities.
• Apply commercial understanding to collaboratively develop integrated plans in line with short and long term business objectives.
• Understand key marketing concepts (e.g., brand positioning, target segments, key occasions), ABI’s & competitors brands in order to make better commercial decisions and capture opportunities.
• Budget alignment to support push and pull activities while ensuring visibility of our brands (CAPIN, OPEX).
• Identify new opportunities and common problems in the region and synthesize them into the integrated plan.

Apply relevant legislation.

• Drive profitable Volume and Share growth through rigorous execution of the business plan
• Achieve business outputs and tactical outputs as per plan and strategy Big Bets.
• Apply financial and commercial acumen, with strict budget management.
• Develop and execute best in class initiatives.
• Strong regional and national GA accounts integration critical to drive and achieve the business objectives.
• POC and Internal Relationship Management
• Build strong POC relationships and address any issues (pain points) by involving different ABI teams (e.g., Logistics and Finance) ensuring highest level of customer service.
• Internal customer relationship management, developing social systems to ensure alignment and achievement of the business objectives.

Engage and develop the organization

• Implement the ABInBev People Cycle with quality and adherence to calendar.
• Lead capability building amongst teams and individuals, while developing best in class initiatives.
• Maintain a safe healthy and positive working environment.
• Lead and direct all engagement activities to ensure high levels of morale and inclusivity.

Minimum requirements: 

• Relevant Sales and Marketing Degree.
• Post Graduate business qualification preferable.
• Minimum 2 years experience at a Management level within Sales.
• Experienced in the In Home channel and trade schemes (IRS, SIU).
• Knowledge of all relevant legislative requirements.
• Familiar with local market environments.
• In depth understanding of sales and marketing principles.

Key attributes and competencies:

• Good interpersonal skills / builds good relationships
• Ability to work under pressure
• Good verbal and communication skills
• Good self management principles
• Ability to adapt to and implement change effectively
• Excellent coaching capability
• Strives for continuous improvement
• Strong leadership skills
• Sound judgement and decision making ability
• Excellent numerical , analytical and planning ability
• Reporting structure
• Direct Reports (Solid Line): None
• Dotted Line Reports: None