Project Sponsorship Executive at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF POSITION

• To co-ordinate and ensure the effective & efficient execution of exposure of Sponsorship elements across Television and Radio for the Sport Sales business unit.

KEY ACCOUNTABILITIES

• Ensuring the accuracy of all the submissions (Deal Evaluation and Business Case)  from the AE’s and verification of the programme against the long-term schedule, against double bookings, sport interruptions, duration of the sponsorship, inventory availability, accreditation of the client, and compliance to the sponsorship policy.
• Drawing up of the term sheet which captures all information from the submissions; as well as all information pertinent to the specific deal to be signed by the client; and thereafter internally.
• Management of the traffic process: the creation of breaks, loading codes, accurate allocation of codes, material delivery and booking of spots on landmarks after the creation of the product and campaign.
• Drawing up of the bulletin which is sent to all internal and external stakeholders; which includes the break request.
• Drafting the long-form contracts, sending same for vetting by legal and approval of the drafts before printing by legal.
• Ensuring all contracts are signed by all signatories and filed accordingly.
• Implement and manage all programmes sponsorship bookings on SABC channels on Landmark as well as material preparations and on-air executions.
• Ensure exposure is broadcast as per the signed contract.
• Complete daily contracts reports for Sponsorship Project Manager.
• Prepare accurate and timeous weekly and monthly reports.
• Efficient monitoring of post-campaign analysis is in conjunction with operational requirements.
• Ensure efficient co-ordination of activities and adherence to deadlines.
• Execute of all administration i.e. recording of revenue in conjunction with Sponsorship Project Manager, contracts, booking instructions to internal sales, etc.
• Provide on the job training of new employees.
• Co-ordinate production meetings.
• Monitor all schedule changes and advise clients accordingly.
• Ensure delivery of revenue submissions to realize all revenue committed by clients.
• Inform and advise AE’s on all pertinent information needed for the preparation of the proposal prior to closing the deal.
• Report to Finance, inform the tracking and compile revenue recognition and billing for each sponsorship deal.
• Build and maintain effective relationships with SABC channels and internal and external clients in order to leverage sponsorship opportunities.
• Develop innovative sponsorship opportunities for clients in order to maximize revenue.
• Continual analysis and evaluation of the current business in order to grow and maximize sponsorship.
• Reconcile SAP report against monthly tracking.
• Resolve client account and billing queries with finance as when required.
• Develop and maintain strong working relationships with the Sponsorship value chain in order to realize the sponsorship deal.
• Efficient after sales service to ensure client satisfaction and future business.
• Manage client sponsorship deals from inception to delivery.
• Provide internal/external Stakeholders with information on request.
• Accurately process contract information according to client specifications and ensure adherence to SABC legal standards.
• Adhere to legal processes in the vetting process from submitting the legal instruction process until the contract is signed by all parties.
• Submit accurate revenue recognition and billing on master to avoid credit notes.
• Ensure the accuracy in all paperwork from term sheet to the contract to avoid credit notes.
• Ensure bookings are processed according to contractual obligations and that client tracking is adhered to.
• Supply internal/external auditors with adhoc information.
• Ensure clients accreditation in accordance with SABC finance policies and procedures.

QUALIFICATIONS & EXPERIENCE

• National Diploma (NQF 6) in Marketing/communications/sales/Advertising
• A minimum of 3 years’ experience in the Television advertising sales environment and knowledge of all areas of traffic
• Experience in a Television sponsorship environment will be an advantage
• In–depth understanding of the broadcasting industry in general; and television programming and production in particular
• Knowledge of the Television Sales and Marketing  environment
• Solid Project management knowledge
• Computer literacy Word, Excel, PowerPoint)
• Knowledge of Landmark