Product Marketing Specialist - (Online Gaming) - Umhlanga at Hollywoodbets

Minimum Requirements:

• 2- 3 years’ experience in a marketing related position.
• 1-2 years experience in Project Management.
• Valid driver’s Licence

Advantageous:

• Product marketing experience in a betting / Gaming related field.
• Completed or studying towards a related Diploma or Degree.

Key Responsibilities:

• Create and implement a product marketing strategy that ensures our products remain competitive and innovative contributing to the growth of our business and meeting the needs of our Clients.
• Engage with product suppliers, and manage relationships with all product suppliers in conjunction with the product Team.
• Maintain all current betting platforms (mobisite, website, USSD) by identifying shortfalls and introducing new features and solutions.
• Identifying new innovations, promotions/ competitions and ways in which to market your product and grow revenues.
• Ensure enhancement of the product(s) and improving the functionality for the end users of these applications.
• Perform and interpret competitor analysis reporting and market research to optimise marketing strategies and improve results.
• Project lead product testing before releasing to live environment in consultation with the product Team.
• Market awareness and strong relationship management abilities.
• Ability to work under pressure and adhere to tight deadlines.
• Management of various projects across the Ibranch Business.
• Identify root causes of customer and audit queries and look at ways and initiatives to reduce specific customer/audit queries where appropriate, based on the nature of the query.
• Assist and advise the business on what needs are to be met and dictate the flow and user interface to determine what the users must see by providing them with Business Requirement Documents.
• Conduct quality assurance tests.
• New business ideas and improving current business work practices.
• Responsible for reporting on allocated product to the business as per operational requirements.
• Work closely with various stakeholders to achieve objectives related to allocated product in order to achieve growth and visibility in the market place.
• Develop and curate engaging content for social media platforms.
• Assist in the development and management of social media platforms and influencer marketing strategy.
• Manage and maintain a CMS system of Hollywoodbets with uploading of daily and weekly content.
• Any other ad hoc duties that might be required

Skills and Competencies:

• Excellent reporting skills.
• Be strategic in thinking.
• Good attention to detail with a focus on quality.
• Accountable
• Results driven.
• Strong communication skills.
• Market awareness.