Personalised Engagement Specialist at Absa Group Limited (Absa)

Job Summary

• Produce hyper-personalised creative content for various types of engagement assets such as but not limited to email, SMS, In-app Messages, digital banners, call scripts, newsletters, case studies. Provide marketing material that informs customers of business & service offerings in tone and imagery relevant to specific target personas. Role is suitable for a professional copywriter who has a passion for creating customer centric engagement content

Job Description

• Produce hyper-personalised creative content for various types of engagement assets such as but not limited to email, SMS, In-app Messages, digital banners, call scripts, newsletters, case studies. Provide marketing material that informs customers of business & service offerings in tone and imagery relevant to specific target personas. Role is suitable for a professional copywriter who has a passion for creating customer centric engagement content

Content Strategy & implementation:

• Understanding of target audience quantitative and qualitative insights to derive content engagement strategy
• Defining of appropriate engagement tone for various customer personas
• Designing of visual guidelines and requireents for engaging with various persona groups

Content Design:

• Design of content required for all personalised engagements earmarked by personalisation team
• Create new content templates, and other assets that can be used across channels to ensure brand compliant content
• Management of content delivery process in collaboration with internal and external stakeholders
• Understanding of channel requirements and limitations for content execution, working closely with Marketing Technology team

Content Governance & management:

• Management of content approvals processes with relevant stakeholders
• Design and manage content libraries to enable reuse of content for future engagement
• Management of paid content to ensure archiving of expired content and abiding by brand use regulations

Stakeholder Management:

• Actively promote and manage the collaborative engagement of internal and external stakeholders, including technology partners, suppliers, service providers, business partners and other Absa entities
• Collaborate with CVM, marketing, brand, product, analytics, and channel stakeholders to drive role objectives
• Collaborate with Strategic Marketing and digital teams for alignment of Above the Line, Below the Line and Digital marketing and engagement campaign messaging

Risk and Governance:

• Ensure the implementation of, and conformance to, Group Risk and Compliance requirements within the operating environment, in line with set risk appetite
• Ensure the fulfilment of all required governance activities

Education and experience required

• NQF 7 level qualification
• 3+ years of relevant copywriting, journalism, or content creation/marketing experience
• Minimum of 3 years retail banking, Sales or Marketing Experience
• Proven creative writing skills

Knowledge and skills: 

• Exceptional attention to detail
• Excellent interpersonal skills
• Strong oral and written communication skills
• Content Design
• Problem solving
• Time Management
• Risk Management (Legal, reputational, operational, etc.)

Competencies:

• Customer Focus
• Problem Solving
• Self-Motivated and Collaborative
• Business Acumen
• Results Orientation
• Able to work independently and in a team environment
• Innovation

Education

• Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)