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Introducing ShopriteX, the new digital business hub for Africa's largest retailer the Shoprite Group of Companies. We believe in a customer first culture and by marrying the best of data science and technology, ShopriteX is dedicated to saving customers time and money through innovation and more personalised shopping experiences. Incubated over the past 1...
Role Purpose
The purpose of the Performance Marketing Strategist role is to drive the agency’s commercial performance by managing and measuring the performance of campaigns in order to optimise marketing activities, build brand awareness and increase return on investment. The role ensures proper campaign execution by identifying and resolving cross-channel gaps, tracking ad spend, identifying opportunities to reduce wastage and adjusting ad budgets based on the performance of campaigns. The Performance Marketing Strategist uses data (current and historical), business objectives and goals (across products and lines of business) and overall user experience to make informed recommendations that will have a substantial impact on performance. The role further collaborates with client partnership, data science and insights, experience design, creative and media teams to deliver performance-driven, digital solutions for clients.
Role Description
Qualifications and experience
Key competencies and work ethic
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