Paid Media Principal at TMF Group

About the role

• As a Paid Media Principal, you will be an integral part of our paid and organic media team, working collaboratively with our wider marketing department, including regional marketers, practice marketers, our content team, and our web team. Your role will involve both media planning and buying for paid media campaigns on platforms such as Google, Bing, LinkedIn, Facebook, Instagram, and Baidu.

Key responsibilities

• Responsible for planning, activating, and managing paid search campaigns in local languages across EMEA on Google;
• Develop, implement, and manage paid media campaigns across Google, Bing, LinkedIn, Facebook, Instagram, and Baidu;
• Collaborate with regional and practice marketers to align media strategies with broader marketing goals;
• Work closely with the content team to ensure consistency and synergy between paid and organic media efforts;
• Support organic media efforts by ensuring content is engaging and aligns with our brand message;
• Partner with the web team to optimize landing pages and user experiences related to media campaigns;
• Liaise with external agencies to execute paid media strategies effectively;
• Monitor and analyze campaign performance, providing insights and recommendations for optimization;
• Stay updated with the latest trends and best practices in paid and organic media.

Experience and qualifications

• A background in the similar industry is not essential, an interest in it, as well as a solid grasp of current affairs, are must-haves;
• 3 to 5 years of experience in paid media management specifically in paid search media planning and buying is essential;
• Excellent communication skills, both written and verbal in English;
• Proven track record of managing successful paid media campaigns across multiple platforms;
• Experience with Chinese media platforms, particularly Baidu or WeChat would be considerate as a plus;
• Excellent analytical skills, with the ability to interpret data and provide actionable insights.
• Demonstrated strong attention to detail and a high level of accountability, ensuring the accuracy and reliability of all tasks and projects;
• Strong collaboration skills, able to work effectively with cross-functional teams and external agencies;
• Creative mindset with the ability to think strategically and execute tactically;
• Ability to adapt to a fast-paced and evolving marketing landscape;
• A self-starting mentality and results-driven approach.