Supervisor I, Product Marketing at LexisNexis

Responsibilities

• Marketing and customer research (Persona creation, competitor analysis, touch points).
• Messaging and positioning of product segment
• Organizing campaigns and launches.
• Measuring and Optimizing: reach; conversions (Lead generation), retention, satisfaction, and loyalty.
• Contributing to segment growth; New sales, conversion rate, retention.
• Collaborating and communicating.

Requirements

• Have significant experience in marketing and/or product management.
• Have experience in B2B sales or understanding of the
• sales function, and software solutions background.
• Have good written and verbal communication skills.
• Be able to bring a new sales.
• Be able to retain existing Lexis Nexis customers for the particular segments.
• Demonstrate some proficiency with concepts and processes.