Marketing Specialist - Gauteng at Adcorp Holdings Limited

Qualification and Experience

• Bachelor of commerce in Marketing, or advanced degree with specialization in digital is a plus
• 3/5 years’ experience
• Ideal experience must include relevant exposure to top brands in the Banking, Telecommunications, Insurance, BPO, ICT or professional environment.
• Digital marketing savvy with hands on experience in digital marketing disciplines, Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management).
• 3+ Years’ experience in Integrated brand strategy and implementation (ATL, BTL & TTL).

Roles and Responsibilities

• Develop & execute on integrated marketing campaigns across multiple channels (ATL, BTL & TTL) in both the B2B and B2C environment. This includes event management.
• Develop & execute on brand content marketing & thought leaderships strategies
• Manage the Portfolio’s integrated marketing internal & external communications strategy, positioning targets and brand awareness.
• Define and manage the digital marketing plan for the Portfolio and drive brand awareness & leads generation
• Drive brand loyalty & customer centricity both internal & externally through marketing campaigns
• Collaborate & manage multiple agency relationships
• Facilitate innovation within the sales environment to drive leads generation through marketing campaigns.
• Develop weekly & monthly marketing reports that provide actionable insights
• Drive constant learning and apply new advances in marketing to the organization.
• Keep up-to-date with the latest marketing, industry & competitor trends and best practices in online marketing and measurement.
• Drive & execute on marketing & market landscape research
• Develop and implement marketing plan within the budget
• Demonstrate strong interpersonal skills with the ability to inspire, connect and communicate with a wide range of stakeholders.