Marketing & Media Review Services – Manager (Digital, Adtech and Martech) at PricewaterhouseCoopers (PwC)

Job Description & Summary

A career within External Audit services, will provide you with the opportunity to provide a range of Assurance services and business advice to a variety of clients from small, fast growing clients to large entities. Our clients are often well known brands and many have broad international reach. We focus on using the latest technology to reduce the level of manual testing ensuring you’ll focus on the most valuable areas of client service and on enhancing corporate governance and the reliability of our clients’ information.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Develop new skills outside of comfort zone.
• Act to resolve issues which prevent the team working effectively.
• Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
• Analyse complex ideas or proposals and build a range of meaningful recommendations.
• Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
• Address sub-standard work or work that does not meet firm's/client's expectations.
• Use data and insights to inform conclusions and support decision-making.
• Develop a point of view on key global trends, and how they impact clients.
• Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
• Simplify complex messages, highlighting and summarising key points.
• Uphold the firm's code of ethics and business conduct.

Who are we looking for? 

Our Marketing and Media Review Services team at PwC is looking for an experienced Manager to help the media and advertising industry rebuild trust and establish transparency within digital and programmatic advertising.

The role will involve developing and growing a portfolio of clients and projects while helping with areas such as: 

•  Advertisers - Consulting on and reviewing martech strategy, integration and partnerships and third-party tools. Supply path optimisation documentation and advice. Support in preparation for the post-cookie ecosystem. Audience-led marketing capabilities and strategies 
•  Martech - Assessing marketing technology application, journey support, activation strategies and interaction with other foundational technologies like data analytics tools, CRM systems, Marketing Cloud technologies, Customer Data Platforms (CDPs) and tag management solutions. Developing marketing technology cost/benefit analyses and driving PwC’s market understanding (partner technologies, trends, costs) 
• Adtech - Structuring internal processes and controls to reassure business partners that they are open/fair/transparent/data is secure etc.
•  Media owners - Providing review services over their long-term digital strategy, data monetisation and tech opportunities and integrations. Support preparation for the post-cookie ecosystem 
•  Agencies - Providing review services over their offerings and partnerships to clients .

This person will play a key role in: 

•   Supporting the wider team with their digital and programmatic engagements 
•   Selling and delivering solutions to client challenges 
•   Developing new solutions for us to take to clients across digital and martech advertising products
•   Upskilling our teams in both the concepts and practicalities of using and advising on programmatic tools and techniques 
•   Building and maintaining a strong internal and external network, including profile-raising activities
•   Identifying and filling talent gaps in our team 

Requirements 
Qualifications and experience 

•   University/college undergraduate degree/diploma (minimum two year, marketing-based subjects preferred)
•   Three years of in-depth experience across digital and marketing technology ideally in at least two of the following industry sectors: advertiser, martech, ad tech 

Essential skills: 

•   Strong communication and presentation skills, in particular with senior personnel 
•   Strong analytical skills, ability and eagerness to deal with complex issues
• Strong project management skills and record of leading teams (an average team size is 4 – 6 people)
•   Very good understanding of digital advertising and programmatic trading 
•   Self-starter and problem-solver 
•   Experience working in martech platforms (CDP, CRM, Audience and tag management) e.g. Salesforce Marketing Cloud, Adobe Marketing Cloud, Oracle Marketing Cloud 
•   Experience working in demand-side platforms e.g. Google DV360, The Trade Desk, MediaMath, Amobee, Xandr, Amazon Ads Manager, Adform 
•   Experience in building audience-led solutions for marketing capabilities 
•   Experience in building strategies and leading integrations for marketing technology solutions ● Exposure to wider offline media channels and strategy 
•   Holistic understanding and experience using a suite of tools for example, but not limited to:
•   Adservers, e.g. Google Campaign Manager, Sizmek 
•   Verification tools, e.g. MOAT, Integral Ad Science, DoubleVerify 
•   Supply-side platforms / mediated partners, e.g. Google, Facebook Audience Network, Rubicon, AppNexus, OpenX, Pubmatic, Index 
•   Data management platforms, e.g. Adobe, Oracle, Adform, Amobee 
•   Social platforms, e.g. Facebook Business Manager/Instagram, Snapchat, Twitter, Pinterest
•   Reporting tools, e.g. Tableau, Metamarkets, Power BI, Datorama 
•   Other tools, e.g. Google Tag Manager, Google Analytics