Marketing Manager: Business Bank at Capitec Bank

About the role

• As a Marketing Manager at Capitec Bank, you will be the driving force behind our integrated marketing plan and program. You will play a key role in understanding our market landscape and clients' needs, acting as a strategic marketing partner to business stakeholders and Business Unit Executives.
• In this role, you will assess business challenges, propose effective marketing solutions, and guide the development of comprehensive marketing plans across various business units. Your primary goal will be to meet business objectives by acquiring and optimizing quality clients through innovative and impactful marketing strategies.
• You will be responsible for crafting and executing integrated marketing strategies that ensure the right message reaches the right client at the right time and through the right channels, supporting our products and services while enhancing Capitec’s market presence.

Our ideal candidate has:

Our ideal candidate has:

• 10+ years marketing experience in a large, complex and client focussed organisation
• 5+ years in middle to senior management
• Managing a team for at least 5 years

Qualifications (Minimum)

• Bachelor’s degree in Marketing or Business management (Ideal would be a post graduate degree or diploma)
• Any other business or marketing related major would be applicable
• Qualifications in Performance marketing would be a plus

Knowledge:

Min:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• People management principles and practices
• Internal and external communication methods and practices
• Stakeholder management principles and practices

Knowledge

Ideal:

Knowledge of:

• Management tools (i.e. Hootsuite, Conversocial etc).
• The financial landscape
• Media/PR communications industry
• Difference between communication and marketing in messaging
• Capitec Bank Operations and Head Office departments
• Capitec Bank brand, its positioning and personality

Skills

• Communications Skills
• Business writing skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Interpersonal & Relationship management Skills
• Analytical Skills
• Strategic Thinking Skills
• Networking
• Negotiation skills
• Commercial Thinking Skills
• Attention to Detail