Hospital Sales Representative at Aspen Pharma Group

Objective: 

• Responsible for the promotion of products within a certain geographical area to Hospitals, pharmacists, nurses and doctor specialists. Responsible for retaining and strengthening relationships with Key External Experts.

KEY RESPONSIBILITIES

Commercial Excellence

• Build positive trust relationships to influence targeted group in the decision-making process, and to increase sales
• Drive cross functional efficiencies and collaboration with key stakeholders across the business
• Responsible for guiding, detailing to pharmacists, nurses and specialist doctors within the hospital arena
• To support the retention and development of Key External expert relationships through the detailing of a therapeutic portfolio
• Understanding of research and development trends, building product awareness and aiding decisions surrounding product acceptance
• Influence the opinions and preferences of other healthcare practitioners, health authority representatives and patient advocacy groups towards trusted and preferred brands
• Follow up with targeted HCPs, gather feedback on their experience with Aspen/ Ethicare products and provide them with an ongoing customer support to ensure effective choice and use of the products
• Manage, coordinate, and administer portfolio within regional territory including planning, territory analysis, implementing customer targeting and call coverage of customer base
• Drive Focus brands
• Achieve and exceed set targets and market share objectives and track sales data to achieve or exceed sales budgets
• Provide ongoing customer support to create additional value in the business relationship including product training, external meetings, and webinars
• Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management
• Communicate and report on adverse reaction within 24 hours and ensure that all product complaints are resolved within the respective timelines
• Plan, organise and arrange training to Pharmacist/ Pharmacists assistants
• Implement area specific strategies that would positively impact the business and share best practices within the team
• Maintain adherence business rules i.e., call rates standards, call logging adherence and ensure submission of monthly and weekly planners and reports

Value creation

• Monitor and analyze data and market conditions to identify competitive advantage and product usage to improve sales performance
• Pursue continuous learning and professional development and stay up to date with the latest industry trends,
• Plan and organise and arrange training to HCPs
• Promote products ethically and within compliance based on company’s sales process and approved marketing strategy

Compliance

• Adherence to all CCCO expectations in customer interaction and activities

Requirements

 Skills and Attributes:

• Product knowledge on both Ethicare /Aspen and competitor products within hospital
• Effective territory management
• Knowledge of basic financial calculation i.e. Gross Margins, mark-ups.
• Analyzing of Aspen/ Ethicare in house data and external data sources
• Very strong communication and negotiation skills
• Administration skills
• Ability to work under pressure
• Excellent Presentation skills
• Problem solving and decision making
• Numerate, analytical, high attention to detail, able to prioritize
• Execution and understanding of set budgets

Knowledge:

• Knowledge of the Hospital business/industry
• Have a complete and thorough understanding of the scope of the pharmaceutical market
• Understanding of the budgeting and forecasting processes,
• A good grasp of marketing strategies and processes,
• Strong negotiation skills,
• Excellent communication and presentation skills
• MS office – with Advanced Excel Competency
• QlikView, TPM, IMS, SSD Models, Impact RX and Rep-wise Model

EDUCATION & EXPERIENCE

• Matric qualification.
• A tertiary medical/healthcare qualification.
• Minimum 5 years proven successful track record in pharmaceutical industry will be required, in hospital / specialist arena
• Minimum 5 years detailing experience to specialist doctors is essential.
• Existing relationships with key customers would be an advantage.
• Excellent interpersonal communication, presentation and negotiation skills
• Valid driver’s license
• Proficiency in Excel, PowerPoint, Outlook, Word, Qlikviejow, repwise