Head of Paid Media - Africa and Europe at Incubeta

KNOWLEDGE AND EXPERIENCE

• A minimum of 8+ years’ experience within the digital industry
• Proven managerial skills on all levels
• Strong skill set in navigating teams & where expertise is needed. Identifying issues before they arise and addressing them accordingly
• Able to operate within grey areas and without clear direction, advising what is required
• Full Google Marketing Platform Stack Certification and advanced working knowledge of all platforms
• Advanced working knowledge of all paid social platforms i.e. Facebook, TikTok and LinkedIn
• A minimum of 5 years’ experience as a Paid Media Manager in at least one channel
• Experience with website analytics tools (e.g. Google Analytics and Adobe Analytics)
• GTM knowledge
• Knowledge of Facebook Marketing Partners (e.g. Smartly and ROI Hunter) advantageous
• Well-versed in performance marketing, yielding results for client's investments
• Experience as a paid strategist beneficial, planning and executing on cross-channel marketing strategies.
• Desired experience with measurement plans & tracking
• Illustrate strong relationships with partners; Google, Bing, Facebook, etc.
• Experience in managing high pressure situations & tight deadlines
• Experience in working within a fast pace global operational team
• Experience in working directly with clients & commercial teams incubeta.com
• Clear understanding of digital commercial models and being able to work with commercial teams
• Ability to think creatively & strategically within the the digital marketing space
• Ability to identify and support teams, directly or indirectly, to resolve technology/ platform problems as well as reporting discrepancies, tracking issues and any other tech related issues which affect campaigns

ROLES & RESPONSIBILITIES

Operational Management

• Ensure team achieves KPIs towards clients but also internal KPIs
• Ensure team motivation & retention
• Enforce SLA / workflows & playbooks
• Identify efficiencies, documenting them, and adding them into workflows
• Perform regular checks on quality, completeness and performance of campaigns
• and suggest corrective measures where needed
• Evaluate the capacity of team members and lead them to prioritise workload
• Chair weekly team meetings and share all relevant information on clients and company updates
• Grow team members' knowledge
• Stay close to market targets & forecasts to plan the team accordingly
• Support General Manager SA and MDs with roadmaps and to follow through on roadmap targets with the team
• Be able to lead Media Managers in the right direction
• Keep a close eye on cooperation with other teams, identify roadblocks and resolve
• Keep Management up to date on region profitability, campaign performance, market trends, Media Manager performance, co-operation status, escalations etc.
• Ensure that all administration is kept up to date
• Resource management & Succession Planning
• Assist General Manager SA with the hiring of new team members and succession planning for own team in terms of levels & backups
• Keeps track of team knowledge levels (particularly via the internal Skills Matrix system) and ensure that the team is always kept up to date with new product developments and trends
• Guides team members in order to stimulate the individual productivity and development of team members
• Prepares and conduct bi-annual appraisals in order to evaluate the performance and KPIs of team members
• Conducts regular one-on-ones with direct reports to check in on KPI progress,workload etc.
• Assisting both ops and commercial team with interviews and new hires
• Ensure that all administration is kept up to date

Consultancy

• Ability to work with international commercial team members (MD’s, in-market consultants, AM’s, specialist layer and Media Managers) and understanding what is required - from commercial models to campaign goals, ROI & strategic needs
• Working closely with Commercial / Consultants / specialist layer on incoming deals / proposals / RFPs
• Support campaign strategies with sufficient research and management tactics to maximize performance and revenue

TASKS

• Work with regional commercial teams, understand what is required per client: goals, ROI, strategic objectives
• Work closely with individual team members to establish strong strategies across each client / platform
• Keep up to date with regional market related trends, products and innovation
• Implement strategies based on trends, products and client objectives
• Manage team of Paid Media Team Leads and Media Managers - develop, upskill, support and coach
• Involved in team development and succession planning
• Responsible for market performance: achieving GP targets and retaining clients
• Monitor risk clients: top tier and underperforming clients as a priority
• Is point of escalation for MD & General Manager SA and advises on points of improvement towards to boost customer satisfaction and performance
• Ensure best practice techniques are implemented at all times
• Building the bridge between channels to ensure there is a 360 holistic view on clients
• Accurate & timely daily / monthly reporting from Media Managers ie. Pacing Sheet, Client reports, Looker
• Ensure weekly, accurate Harvest time capture from all team members
• Joining internal and client meetings, where needed
• Suggesting optimisations in internal meetings
• Work closely with the Finance department assisting with, but not limited to, invoicing, billing and credit facility queries
• Reporting market monthly figures back to Management