Head of Discovery Bank Marketing at Discovery Limited

Key Purpose

• The Head of Marketing for Discovery Bank plays a pivotal role in formulating and executing marketing strategies that enhance the bank's brand while driving sustainable growth, product adoption, and customer engagement. This leader is tasked with inspiring the marketing team to cultivate creativity and collaboration, aligning closely with both the Discovery Bank business objectives and the overarching framework of Discovery Marketing Services. By fostering a culture of innovation and upholding high standards, this position is instrumental in ensuring that Discovery Bank maintains its leadership within the financial services sector, effectively delivering on its brand promise as the Future of Banking. Now.

Areas of responsibility may include but not limited to

• Evaluate, develop and monitor the overall marketing strategy to support the company’s overall strategies and objectives.
• Firmly position Discovery Bank as the distinctive market leader, owning the Shared-value banking category.
• Driving brand awareness, consideration and interest through integrated and innovative brand and performance marketing campaigns; meeting new business targets whilst maintaining the optimal product mix.
• Capture integration opportunities within the Discovery group.
• Build brand loyalty through brilliant client journeys and personalised experiences.
• Engage clients using a multi-channel approach and personalised, real-time and contextual messaging to maximise utilisation across all product lines.
• Engage with C-suite, Bank executives and business specialists to unpack complex business needs and provide creative solutions considering all stakeholders, presenting at various Executive forums weekly.
• Support business operational areas to enable personalised, informative and educational client experiences.
• Create innovative, consistent, and integrated solutions to improve business practices, processes and synergies.
• Build a world-class Discovery Bank marketing division – attracting, developing and retaining  the best talent.
• Respect diversity, meeting company equity targets, and encourage an environment that values inclusivity. 
• Uphold the company values and instill corporate culture within the division.
• Implement fit for purpose marketing systems, policies and practices and continually review and improve on them. 
• Partner with best-of-bread suppliers.
• Develop and managing the marketing budget.
• Assess and adjust the marketing budget based the business strategy and return-on-investment.
• Manage the detail.
• Plan, direct, and coordinate strategic marketing efforts, while maintaining an eye-on the detail.
• Oversee the execution of multiple projects from concept to implementation.

Education and Experience

Essential:

• 8-10 years’ experience in consulting, marketing or the equivalent with a proven track record of conceptualisation and implementation of strategy or heading up a department or function.
• A completed NQF level-8 qualification.

Preferred:

• Experience as a head of marketing in financial services.
• Master’s in business administration or the equivalent.
• Professional registration: Chartered Marketer advantageous.