Head, Brand Experience at Standard Bank Group

JOB DESCRIPTION

Translate the Standard Bank brand strategy and collaborate with relevant Group Functions to orchestrate a compelling and sustainable internal brand value proposition.  Lead and direct the delivery Group-wide internal brand activations and experiences through impactful communications, events, brand asset management and merchandising.  Position brand experience thought leadership and guidance to Business Units (BU's) and countries to support the business to deliver on client and organisational outcomes.

QUALIFICATIONS

• Qualifications: Honours degree in Marketing or related field

Preferred Qualification: Masters degree in Marketing or related field

Experience: 

• More than 10 years: Brand and Marketing Strategy

Strong brand and marketing execution for large corporates. Brand management, events management and internal communications experience. Customer focused with proven organisational capability and profound knowledge of the full dimensions of the field, gained from a track record of functional leadership.

Industry and market knowledge with holistic business acumen. Experience in delivering exceptional services to key clients/ stakeholders and delivery within the Africa Regions.

Seasoned, entrepreneurial leader with senior management level experience and influencing other senior leaders. Leadership/ management experience working with individuals and teams from diverse cultures

ADDITIONAL INFORMATION

• Behavioural Competencies:
• Directing people
• Developing Strategy
• Upholding Standards
• Team work
• Exploring Possibilities

Technical Competencies:

• Client Journeys and Personas
• The ability to apply a methodology for understanding and mapping client journeys and knows when and how to develop and use personas. 
• Creating Effective Branded Experiences
• The ability to use insights into consumer needs and expectations to develop multi-sensory brand experiences by client contact point.

Client Value Propositions

• The ability to help shape client value propositions through client insights, brand and business unit DNA frameworks and competitive differentiation understanding.

Leveraging Events

The ability to design and manage events to deliver against the marketing and communication objectives.

• Employee Brand Engagement

The understanding of the role of the employee in representing our brand and the ability to leverage internal and external channels to drive employee engagement

• Managing Corporate Identity

The ability to manage, monitor and correctly apply the corporate image guidelines in your area of responsibility.

• Policy Development

Understanding and application of the discipline of policy analysis, definition, writing and implementation.

• Target Audience Engagement

The ability to brief, manage the design of and implement effective target market engagement initiatives according to defined marketing or communication strategies and plans.