eB2B Lead at The Heineken Company

Key Responsibilities

• Solutions Identification: Collaborate with customers to identify their business needs and requirements. Work with technical teams to map out appropriate solutions and offerings that align with customer objectives. This may involve understanding complex technical systems, software, or services.
• Relationship Management: Cultivate strong relationships with B2B customers and partners. Act as the main point of contact, ensuring effective communication channels and understanding their technical preferences and priorities. Maintain regular contact to address any concerns or issues promptly.
• Technical Presentations and Demonstrations: Conduct product presentations and demonstrations. Provide technical expertise and support for the sales team.
• Project Management: Coordinate and manage the implementation of solutions. Collaborate with project teams to define project scope, deliverables, timelines, and allocate appropriate resources. Monitor the progress of projects, ensuring they are delivered on time and within budget.
• Technical Support: Act as a liaison between sales and the technical support teams. Address any technical questions, concerns, or issues raised by sales in a timely manner. Ensure smooth communication and problem resolution throughout the partnership.
• Competitive Analysis: Stay updated on industry trends, competitor offerings, and emerging technologies. Conduct competitive analysis to identify areas for improvement and potential market advantages.
• Sales Strategies and Growth: Collaborate with the sales and marketing teams to develop effective strategies for B2B sales growth. Provide technical insights to refine sales messaging, target the right market segments, and position your enterprise's solutions competitively.
• Technical Training and Knowledge Sharing: Stay up-to-date with the latest technical advancements in the field. Act as a subject matter expert and provide training to sales teams and partners. Share your knowledge across the organization to improve overall technical competence.

Education and Experience

• Minimum of 5 years in the FMCG industry. 
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• A Degree in IT, Data science, business, or commerce. 
• Financial Planning
• Regional Sales Team Planning Cycle
• Contract Management.
• Trade Marketing Fundamentals. 
• South African commercial liquor trading landscape