Digital Marketing Administrator at Kontak Recruitment

• The Digital Marketing Administrator will work closely with the web development team to support the development and execution of digital marketing estate that houses seven online brands both website and mobile apps. The ideal candidate will be responsible for managing and implementing digital marketing initiatives to increase brand awareness, drive traffic and engagement, and ensure that the development team requirements are briefed in according to business priority. They will also work closely with the web development team and scrum master to align work deliverables

Educational Requirements:

• Grade 12
• Relevant Qualification
• 3-5 years experience

Key Responsibilities:

• Collaborate with the web development team to ensure that all website content is optimized for search engines and user experience.
• Ensuring that the business knows the arrangement of the Product Backlog, so that product value is maximized.
• To remove impediments to the progress of the Developers
• Creating mockups for requirements for signoff before landing into development
• Compiling reports on user acquisition 
• Liaising with Business for initial requirements
• Plan new features to be added (What & How)
• Define new layout & design
• Ascertain market research through google analytics to make informed decisions to the new sites
• Drawing up reports that gives business and instant view of websites and ranking
• Ensuring tags set up correctly
• Set up social media triggers for campaigns ( When needed)
• Maintaining all brand google business pages
• Updating of brand information
• Replying to students’ comments and handover to customer care
• Analyze current digital trends – setting up reports
• Managing lead traffic from social media to CRM
• Testing to ensure all social traffic is being pushed through
• Analyze and report on the performance of digital marketing campaigns, identifying areas for improvement and optimization.
• Co- Manage social media accounts with marketing, including creating and scheduling posts, engaging with followers, and tracking metrics.
• Work with the web development team to create digital content and other website assets that include digital marketing campaigns.
• Monitor and respond to stakeholder inquiries and feedback on social media and other digital channels.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.