Digital Marketer - Sneaker Factory (Parow ) at TFG (The Foschini Group)

The opportunity:

Be inspired to work for a proudly South African footwear and apparel brand

Sneaker Factory is a brand that strives to empower customers to feel confident and own authentic branded clothing and sneakers, with simplicity in value offering and initiatives – and most importantly people who enjoy a fun working environment plus great culture. 

An exciting position has arisen within the Sneaker Factory family for an Digital Marketer. The primary function of this role is to take full responsibility for the content, stock and marketing of the online stores. The responsibility will extend through all systems, uploading and updating product information, uploading promotional banners and managing landing pages on the websites. The incumbent would also ensure that samples are supplied appropriately to the photographic studio, returned, images supplied and activated onto the site as the product – with all accurate pricing, stock, description and promotional information – goes live. The role would support both the marketing and merchandising aspects of the store.

Do you have experience in ecommerce or a related field with strong organisational skills? Then this the ideal job for you.

Responsibilities:

This is the ideal role for a high-caliber digital marketing professional with significant success in project/campaign management and fulfillment who is looking to join a growing digital business. As a digital marketer, you will be responsible for managing the creation and successful implementation of campaign activities across a wide range of platforms. Responsibilities also include optimizing marketing campaigns across multiple products and systems, , uploading creative and monitoring programs to make sure campaigns are running properly.

• Campaign reporting: At month end and/or campaign end, prepare performance reporting for digital campaigns, and present results 
• Project management: Track timelines and due dates for deliverables, reviews and approval for campaign launches.
• Creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.
• Working with the Online Trading Manager, plan & create campaign briefs (paid and organic) for email, social and search campaigns together with a production schedule
• Liaise with supplier brands and marketing to align on working relationships and digital marketing plan
• Develop overall social media strategy alongside Head Of Marketing and Online Trading Manager
• Coordinate strategies that leverage earned, owned and paid media elements
• Develop social media editorial calendars
• Oversee development of creative/assets for social channels
• Ability to manage content creation workflow
• Liaise with external advertising agencies
• Identify opportunities to improve campaign results and productivity
• Holistic analysis of campaign performance and delivery
• Capture & keep track of online invoices against planned spend
• Execute a results-driven social media strategy.
• Develop and curate engaging content for social media platforms.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Collaborate with marketing team to create a social media calendar.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments together with the community management team.
• Review analytics and create reports on key metrics.
• Assist in the development and management of social media marketing and influencer marketing strategy.
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Ops and Merch teams
• Manage and oversee social media content
• Measure the success of every social media campaign

Requirements:

• 3– 5 years’ experience, especially advertising or corporate and or retail marketing 
• Business degree or related diploma
• Digital marketing certification would be advantageous 
• Comfortable with the use of and ability to learn new digital technologies
• Computer literacy and some experience of website CMS, Facebook Business ads, and planning systems (content planning tools: Trello, or Monday.com etc)
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics

Competencies and behaviours for success:

• Relating & networking
• Persuading & influencing
• Presenting & communicating
• Writing & reporting
• Learning & researching
• Creating & innovating
• Delivering results & meetings expectations
• Coping with pressures & setbacks
• Sense of urgency