Digital Community Manager at CLS Human Capital Specialists

Introduction
A global company is seeking to appoint a talented Digital Community Manager to join their marketing team. The successful candidate will be responsible for managing their online community, engaging with users (customers), and building relationships that foster loyalty and advocacy. Additionally, he/she will develop, implement, and manage marketing campaigns that promote the company and its products and/or services. The ideal candidate will have experience managing social media channels, deploying content, using analytical tools, and implementing digital marketing strategies to enhance brand awareness, drive website traffic, and acquire leads/customers.

Education (essential): Bachelor’s degree in marketing, communications, or a related field

Minimum applicable work experience (years): 3+ years of experience in digital community management and social media management

Skill requirements (essential):

• Experience with social media analytics tools (e.g., Google Analytics 4 (GA4), and
• Shield Analytics for LinkedIn)
• Content creation tools (Canva, Adobe Creative Suite)
• HTML website coding experience
• Salesforce CRM experience
• Video content creation experience

Characteristic requirements:

• Hardworking, driven, self-motivated, ambitious person who will be able to work independently, accurately, and with a high degree of responsibility.
• Experience in brand strategy development, with proven impacts on market
• development.
• Demonstrated use of innovative techniques to establish brand(s) and drive results.
• Proven design and execution of marketing strategies.

Responsibilities:

• Develop and execute digital community engagement and marketing plans that align with organisational goals and strategic direction.
• Manage social media accounts and other digital channels to drive engagement and growth.
• Coordinate with a 3rd party to maintain the website.
• Do quick fixes on the website as well as small updates (basic coding).
• Create and curate compelling content, including text, images, and video, that resonates with our audience.
• Respond to customer inquiries, comments, and complaints in a timely and
• professional manner.
• Analyse engagement data and community feedback to inform community
• engagement and marketing strategies.
• Collaborate with cross-functional teams (Sales & Technical) to ensure that
• community engagement and marketing initiatives are aligned with other organisational initiatives.
• Identify and cultivate relationships with key influencers and advocates within the community.
• Building Brand awareness for Alaris and its subsidiaries.
• Video content creation
• Audience research identifying key discussion groups.
• Social media posts – LinkedIn across the group, building continuity and SSI rankings.
• Manage SEO and SEM efforts to drive organic and paid traffic to our website.
• Implement and manage email marketing campaigns, including automated workflows and personalized content.
• Conduct market research to identify trends and insights for strategic marketing decisions.
• Manage and optimize the company’s website, ensuring its alignment with overall marketing strategies.
• Utilise analytics tools to track and report on key performance metrics and make data-driven decisions