Customer Value Manager (Senior) at Discovery Limited

Key Purpose

• The Discovery Digital Marketing team is seeking a Campaign Manager who will be responsible for email, sms and mobile push channels.
• In this role you will be responsible for developing and executing the Company’s marketing emails including promotional blast emails, trigger emails and event based emails.

Areas of responsibility may include but not limited to

• Drives the email marketing strategy and manages the execution of campaigns.
• Is able to execute campaigns on a campaign management interface.
• Builds, actively manages and maintains the email calendar.
• Partners with stakeholders to ensure design, content and segmentation adhere to best practice standards.
• Works with Brand and Business owners to develop full lifecycle programs that are relevant and appealing to target audiences.
• Develops and analyzes key marketing metrics to ensure campaigns are meeting goals.
• Analyzes email campaigns to make recommendations for enhancing their effectiveness.
• Formulates and executes end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, click through rates, engagement, and conversion.
• Develops list segmentation strategies to increase engagement and to get the right message to the right person at the right time.
• Manages relationships with our email service provider and other 3rd party technology companies to optimize the use of email technology and techniques.
• Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments, etc.

Overview

• This position has a direct impact on the reputation the Company maintains in a highly competitive marketplace.
• Works to facilitate the objectives of the department and Company under minimal direction.
• Position requires the exercise of independent judgment.
• This is a highly visible position, impacting the business strategically and operationally.
• Position works closely with the Marketing, IT, Data Science and creative departments

Management Responsibilities

• Takes actions to learn, teach and support company policies, practices, and processes.
• Manages and provides leadership and developmental opportunities for direct reports including mentoring, training, work assignments, and timely performance evaluations.
• Provides guidance on goals and objectives through clear, effective, timely, and constructive feedback to staff.
• Identifies, addresses, and resolves conflict immediately while maintaining a positive work environment.
• Demonstrates positive self-confidence and business maturity in professional relationships.
• Adheres to company policies and leads by example; maintains confidentiality of sensitive information.
• Develops and manages budget in line with company expectations.

Competencies

• Stay current with email marketing best practices, strategies, and industry standards.
• Proven ability to communicate insights and action items driven from data.
• Analytical and segmentation skills, strong attention to detail.
• Demonstrated ability to juggle short-term needs with overall strategy
• Creative, highly organized, articulate, flexible, and very hands-on.
• Ability to manage email programs from conception to production, including back-end analysis.
• Proactive, energetic, self-starter who thrives on getting things done.
• Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.

Education And Experience

• Bachelors’ Degree in Marketing, Advertising, or Business Administration preferred.