Commercial Marketing Manager - Wholesale at PUMA

KEY TASKS, DUTIES AND RESPONSIBILITIES

1. Plan the local Commercial Marketing plan in alignment with the global and local strategy, to optimize brand exposure, desirability and drive sell through for key accounts and independents.

2. Manage the development, production and execution of window and in-store brand campaigns for wholesale partners, with a focus on driving sell through of Brand Key Initiatives. Develop clear briefs for third party agencies and submit briefs well in advance of launch dates.

3. Collaborate with key accounts and independents to generate social media plans for continuous and consistent flow of communication of Brand Key Initiatives.

4. Explore and develop promotional and experiential activities for wholesale partners internally or with agencies i.e. local football team kit launch in-store; giveaways; customer trips overseas, etc. Align closely with the Manager Wholesale Concepts and team to service SIS spaces where required.

5. Develop and maintain close working relationships with the PUMA team (Consumer Marketing, Sports and Sportstyle Marketing, Sales, Merchandise and Operations teams) as well as key account partners, independents and third party agencies, in order to secure priority spaces and execute best in class campaigns and sell through for the brand.  Manage up-to-date knowledge of current trends and competitor activities. Manage agencies to develop innovative and cost-effective sell through support solutions.

6. Budget Management: Maximise impact with minimum spend. Use sustainability initiatives, cost-effective solutions and reduce agency costs. Budget planning, monthly tracking and reporting.

YOUR TALENT

• Tertiary Qualification in Marketing  
• A minimum of 5+ years trade marketing & retail experience ​for a multi-category brand.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative mindset with a passion for innovation and continuous improvement.
• Valid Drivers license