Channel Marketing Assistant at RCL Foods

Job Description

At RCL FOODS we see and do things differently, we think bigger, work smarter, and as a team collectively work towards achieving our ambition; more food to more people, more often!

Our Talent Team is currently looking for a dynamic Channel Marketing Assistant to join our Marketing team in our Group Functions division.

The purpose of the role is to provide support to the Channel Marketing Manager/ Category Manager in driving the profitable growth of all RCL FOODS categories in your channels, turning data driven insight from sales and other data in the channel into motivating marketing mixes, that can efficiently be delivered by the sales teams, drive sales and consumption growth, direct the strategy of the development of the channel in line with company and category objectives, and align the category developments in product and promotion to the needs of your channel and vice versa. Provide support and data analysis that drives effective strategy formulation and tracking of measurable KPI’s. Providing informative information and reporting that enables operational tracking of performance that will in turn enable effective decision making. Produce reporting to be shared with key stakeholders and RCL operational teams that ensures maximum return on investment. Develop insights and assist in the implementation of outputs and insights through engaging with key stakeholders both internal and external.

This role will be based at the National Office in Westville and report to the Channel Marketing Manager . 

Minimum Requirements

• Minimum of 2 years' experience in managing brands or channels and market research function
• Matric with Math’s is essential and a BCom degree or equivalent qualification in Marketing
• Proficient in Excel, knowledge of data systems and good understanding of data analysis

Duties & Responsibilities

STRATEGY FORMULATION

• National Strategy Formulation and Implementation
• Support the Channel Marketing Managers to formulate short- and long-term (3-year) Channel strategies to deliver sustainable, profitable growth by key customers in Foodservice channels. 
• Liaise with National Account Managers to develop marketing tools required to drive accounts
• Ensure activities are aligned across plans, Category and Channel and with the key accounts.
• Assist with the achievement of Channel SIA operational targets.
• Operationalize and implement the marketing strategy in the market place and with the customer development team.
• Engage in Cycle Planning process to convert Marketing Plans into action witin the sales teams
• Assist with the brand building execution programme with the customer development teams.
• Evaluate and monitor competitors and their activities and formulate proactive responses.
• Perform rigorous investment analysis and advise on allocating budget accordingly.
• Participate in the Foodservice commercial planning process through the development of an annual Channel business plans that support brand and Category Plans
• Work on the data insight foundation for all brands to develop a core of reliable data and ensure that it feeds decisions across the business
• Assist with demand planning through uplift growths, distribution and rate of sale
• Perform rigorous investment analysis so that budgets are best utilized or knowingly invested
• Mine sales data to show SKU distribution, rates of sale and calculate opportunities for the sales team to target, which will then become live sales projects
• Search for insight and data reports that enable the efficient management of accounts
• Key data will include customer performance and route to market effectiveness

REPORTING AND TRACKING

• Develop a core set of reliable data, ensuring it feeds decisions across the team and with route to market partners with focus on distribution, rate of sale and targets
• Monitor sales performance and delivery against targets. (Working with National, Regional Managers and National Account managers as required.) Including development of insights to answer “Why?” performance if positive or negative
• Analyse and track market, customer and channel trends and in-market measures at the customer and channel level, such as distribution, share, price, and merchandising performance.
• Identify business implications and make recommendations.

CUSTOMER RELATIONSHIP MANAGEMENT

• Manage National Account Relationships
• Help deliver plans to grow Channel key accounts.
• Analyze sales statistics and market trends to determine business growth potential.
• Review key account performance, develop activity plans to improve growth
• Develop channel and customer specific activities, including promotions, POS, site training/briefing information, merchandising solutions and products that generate real sales growth.

MARKETING MANAGEMENT

• New product Development
• Work closely with Channel Marketing Managers and National Account Mangers and cross-functional teams on customized NPD projects
• Ensure all allocated launches have strong motivating marketing mixes and all essential education and training materials for the Internal (Sales Teams) and External Key Account and Outlet contacts.

MARKETING AND PROMOTION

• Participate in the delivery of the Channel Plan with Channel Marketing Managers
• Run and assess trade promotions investment in the Foodservice channel to ensure maximum profitable growth.
• Work with brand marketing and Customer management to develop suitable solutions for the Foodservice channel.

MARKET AND CUSTOMER INSIGHT MAINTENANCE

• Analyze and track market, customer and channel trends and in-market measures at the customer and channel level, such as distribution, share, price, and merchandising performance.

PRICING GUIDELINES MANAGEMENT

• Track brand and competitive prices across customers as required

FINANCIAL MANAGEMENT

• Manage allocated parts of the Channel expenditure budget.