Brand Manager Mister Sweet Champion Candy Tops at Premier FMCG (Pty) Ltd

As a Brand Manager, you will:

• Develop and execute marketing strategies to enhance brand equity, increase revenue and expand market share
• Create and implement brand strategies leveraging insight from competitors, consumers, and industry trends to inform strategy.
• Ensure the brand’s positioning resonates with the target market and develop impactful campaigns, promotions including digital and social media
• Lead innovation pipeline, new product launches and packaging projects, co-ordinating cross-functional teams aligned to gate process (Project Management, R&D, Operations, Sales and Finance) to ensure timely and successful execution
• Develop and execute shopper marketing plans across channels (including e-commerce), including optimizing weighted distribution, shelf share and new product launches
• Use business, market, consumer insights, trends and in-trade observations to drive long term strategy, short term tactics and innovation concepts
• Create business cases, action plans and implement necessary tactics and highlight opportunities and risks to stakeholders
• Build and manage relationships with internal and external suppliers and ensure alignment and facilitate decision-making across departments
• Analyse brand performance and new projects, manage brand investment and provide ROI on marketing initiatives
• To live the Premier values and demonstrate behaviour in line with the corporate values and leadership promise.

Qualification Requirements

• A degree in Marketing, Business, Communications, Digital Marketing or Advertising. A post-graduate specialisation in Marketing is preferable.

Experience Requirements

• 3-5 years of experience Marketing/Consumer/Category/Sales role in FMCG

Key Outputs

• Marketing in FMCG with interaction with trade and sales, shopper marketing and digital marketing experience will be advantageous