Brand Manager | ASCVD at Novartis

Brand Strategy

• Develops and or localize brand strategy, promotional campaigns, and tactical plans in collaboration with cross functional team.
• Prepares and or localize content.
• Monitors/anticipates market development. Adapt strategy and plans if applicable.
• Lead the cross-functional brand team in localizing of Integrated Product Plan(1IP) and monitoring the execution of objectives and tactical plans. Put corrective action in place if appropriate.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Executes central marketing activities as well as regional initiated marketing activities.
• Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into Brand strategies and programs; leverage disease and market knowledge to gain customer insights by using appropriate tools and techniques.
• Regular consulting with creative agency and management of promotional materials and creative design budget with A&P allocation.

Omnichannel Orchestration

• Support customer facing teams with relevant HCP directed materials via multichannel, facilitating A-B shift via Novartis One 6IB model.
• Holistic marketing approach vs customer type depending on stage and segment of customer Journey relevant to Brand.
• Product lifecycle management (LOE).
• Ensuring customer facing teams are equipped with most current on-label scientific
• updates for field use in-line with tactical execution.
• Ensuring the customer facing teams have the most relevant promotional materials.
• Constantly assessing and implementing the best possible option to ensure impactful
• interactions, either F2F or digitally with customers.
• Go big on digital marketing and communication.

Forecasting

• Sales Forecasting in collaboration with TA head and finance department.
• Stock forecasting with Supply Chain Team
• Patient forecast modelling. Relook and adapt as market changes.

Congress

• Liaising with relevant congress committee members for exhibition stand
• Booking and organizing relevant academic agenda participation, i.e. Symposia, Speaker Sponsorship.
• Taking the lead and accountability in organizing of congresses

Sales Conference/Mid-year cycle meeting

• Preparing Brand Strategy for customer facing team, role out and ensuring excellence in execution
• Role-play exercise (i.e. Customer-/Patient Profile and segment brand messaging)
• Any other activities/training to ensure customer facing team are confident in rolling out the strategy.

A&P Management

• Manage phased A&P expenditure according to tactical plan.

Brand Team

• Lead a cross-functional team, provide ongoing feedback and direction to create impact and drive the business. Leverage the team’s knowledge, skill set and competencies to deliver the right solution to the right patient.
• Lead monthly x-divisional Brand Team meetings.
• Full accountability for managing all aspects around commercialization of brand with cross functional team.
• Integrate insights from both external stake holders and cross functional team to identify gaps and opportunities and translate then to effective and innovative solutions.

Training

• C4 certification of Field Teams in collaboration with medical & training departments
• Responsible for ensuring the role out of new data to customer facing team in collaboration with medical.
• Continues upskilling of customer facing team to ensure excellence in execution.​

1 Impact Plan

• Spearhead timely completion of robust plan in collaboration with cross functional team.
• Ensure alignment of strategy and tactical execution plans with global strategy.
• In-depth data analysis and customer experience course correction, when appropriate

Pre-Launch

• Drive iLR process, ensuring market and Novartis readiness for product launch incollaboration with cross functional team.

In-Field Visit

• 20% of Time spend in-field with customer facing teams or direct customer calling.
• Key Account Management
• Close Collaboration with customer facing teams.
• Active partnering with societies (i.e SA Heart, NASA, SARAA)
• Collaboration with internal and external stakeholders to expand Patient Access

Key performance indicators:

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements

Minimum Requirements:

Education & Qualifications:

• University degree in science and/or business, marketing or Equivalent is preferred.

Work Experience:

• 5 Years sales experience within the healthcare/pharma sector
• Cross Cultural Experience.
• Project Management.
• Operations Management and Execution.
• Brand management experience preferred.
• Successful in-person and virtual customer facing experience.
• Demonstrated operational skills and performance delivery.
• Establishing and managing strategic partners
• Customer experience management (services & solutions)
• Cross functional/team collaboration