Brand Lead - Cape Union Mart at Cape Union Mart

Job Description

• Our Marketing department is in search of a Brand Lead to join their team to manage the Cape Union Mart portfolio. The successful candidate will initiate, support, coordinate, manage, and report on key marketing projects; aligning with the annual brand strategy, to ensure sustainable markets and continuous customer growth to attract, retain and inform the customer.

Duties and Responsibilities:

•  Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisition
•  Drive the development of creative concepts to acquire new markets
•  Plan, brief and execute marketing campaigns
•  Database growth through marketing initiatives
•  Support PR in executing the influencer & event strategy
•  Develop data-driven strategies to enhance the customer’s in-store and online shopping experience
•  Strategize and project manage the customer journey through brand campaigns and marketing touch points
•  Brief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retention
•  Marketing of loyalty programme through marketing channels
•  Drive collaboration within the team to ensure a culture of excellence for pre and post campaign deliverables
•  Manage external and internal suppliers and freelance resources, to meet deliverables within deadline
•  Reporting and reviews
•  Strategize and implement media collaborations to build meaningful connections with our customers
•  Drive the "Goodvertising" narrative through all marketing channels with internal and external stakeholders
•  Drive destination strategy narrative throughout the marketing strategy
•  Establish processes and project manage timelines to optimize the work flow of the team
•  Drive SOP to ensure consistent delivery of outputs
•  Relationship management of internal and external resources to deliver outputs within deadline and budget
•  Budget management (Executing within stipulated budget)
•  Submission of budget reconciliation on deadline

Requirements:

•  Grade 12
•  A relevant tertiary qualification (diploma or degree) in Marketing
•  Retail experience is essential
•  Minimum of 3 years’ experience in a Senior Marketing position
•  Experience with project managing a team
•  ATL experience essential
•  Budget management essential
•  Computer literacy (Intermediate MS Excel, Power point, and Word)
•  Drivers’ licence
•  Numerical skills
•  Organisational skills
•  Service and customer orientated
•  Negotiation skills
•  Presentation skills
•  Interpersonal skills  Strategic thinker
•  Analytical Skills
•  Proactive and assertive
•  Relationship builder
•  Team Player
•  Passionate
•  Business-minded
•  Attention to detail
•  Ability to work under pressure and independently
•  Deadline oriented
•  Business acumen