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MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Throug...
Mission/ Core purpose of the Job
- To provide specialist support to various business areas with relevant, analyzed information on performance indicators and business value drivers and to extract reliable, high quality data from information and operational systems to allow production of main operational KPIs.
Context (Global influences, environmental / industry demands, organisational mission etc.)
- Highly dynamic and fluctuating telecommunications industry
- Positioning of MTN as leading telecommunications player in the market
- Within the dynamic legal, regulatory and commercial environment of South Africa
- Highly competitive market with new and established competitors
- Fast moving industry
- Context changes in terms of technology advancements
- Legislative changes
- Ongoing technology advancements
- Changes in consumer behaviour
- Work within the data warehousing and datamart environments
- Dynamic technology environment
- Highly specialized working environment
- Complex and multiple data sources
- Large volumes of Data
- MTN system and Data architecture
- MTN Data entity definitions
- Fluctuating market trends and indicators
- Broad product and service portfolio
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)
Key Deliverables:
Intelligence Measurements and Reporting
- Research on customer buying and data usage patterns in order to have a holistic analysis
- Assist with data extraction for customers from internal and external sources within the MTN SA and regional market
- Assist in data clean ups to information by ensuring that data is updated and pruned
- Thoroughly scrutinize data in order to determine SWAT across all of MTN Western Cape Regional segments
- Report on relevant performance metrics for the business objectives in line with Business objectives
- Facilitate accurate data analysis and reporting of customer analytics and intelligence
- Delivery of insightful market intelligence and insights to support business intelligence objectives utilising customer analytics
- Interpret data and develop relevant recommendations based on data analysis findings
- Develop graphs, reports and presentations of projects results
- Perform basic statistical analysis for projects and reports
- Create and present quality dashboards
- Generate standard monthly and ad hoc reports
Internal Processes and Efficiency
- Prioritise requests and coordinate with IT to ensure availability, storage, sharing and certification of required information and data integrity
- Support data and application design for the implementation of an automated customer analytics
- Ensure the effective use of the USD/JAZZ system within the department to log and take action on customer requests
- Provide recommendations regarding campaign consolidation, integration, automation and optimisation based upon jobs requests worked upon
- To provide more insights into the ways to target customers
Operational Planning and Management
- Plan and coordinate the data extraction and reporting processes
- Consider the long term (1-2 years) implications of action from a broader perspective
- Consider local conditions, as well as competitor activity
- Identify and exploit new opportunities to grow the business further
- Identify innovative ways to use minimum resources to achieve maximum outputs
Role Complexity
- Interacting with the team members within the CMO Pricing, Research and Intelligence and EBU departments through the Customer lifecycle management form to deliver on the Customer Lifecycle management business priorities
- Support the Marketing team regionally to deliver customer lifestyle management business objectives
- Understand campaigns that introduced to market
- Use reports and Dashboards to analyse marketing data
- Must be proficient in MS Office and Statistical Software Packages, e.g SAS, SPSS, JMP, SQL, R
Job Requirements (Education, Experience and Competencies)
Education:
- 3-year Degree / Diploma in Commerce (Statistics, Mathematics, Computer Science) or related
Experience:
Global Experience Standards (5)
- Minimum of 3 years’ experience in an area of specialisation; with experience in supervising others
- Experience working in a medium organization
Competencies:
Head - Big Picture Focus (10)
- Analytical Thinker – Manages the alignment and execution of tactical activities
- Problem Solver – Assist in solving business challenges but looks to others for advice and guidance
- Operational Value Creator - Executes on innovative commercial practices and indentifies arears for continuous improvements
Heart – Emotionally Intelligent (20)
- Culture and Change Champion - Role models ethical practices by living the MTN values and vital behaviours for others to follow
- Supportive People Manager - Is self-aware and supports team capability development through opportunity creation for realising potential
- Relationship Manager - Builds professional networks across teams through collaboration and co-operation
Hands – Results Focused (40)
- Results Achiever - Drives team objectives and contributes to sustainability of results
- Operationally Astute - Sets priorities, plans, organizes and co-ordinates the work of others
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