Advertising & Promotions Specialist at Engen

Who are you?

• You are dynamic thinker with a high aptitude for learning.
• You have built credibility within your organization and amongst your peers.
• You are an expert at implementation of advertising & promotions projects.
• You have excellent communication and negotiation skills.
• You have a reputation for being insightful and operating with integrity.
• You are flexible to travel.
• You have had a successful career in marketing, preferably at an agency.

What you’ll have done before:

Baseline:

• NQF Level 7 (Degree in Marketing/ Communications/ Advertising) 
• Postgrad qualification in Marketing (Advantageous)
• Project Management Diploma (Advantageous)
• 5 years’ experience in Advertising Promotions 
• Project Management experience 
• Experience in drafting Social Media strategy 
• Experience in customer loyalty and marketing 

What you’ll be doing

• Assist in the development of a national, regional, and local A&P marketing and digital strategy, tactics, calendar and promotions suite to achieve growth targets.
• Align planning and execution of activities with relevant internal Engen divisions’ activities through regular and timely input into the overall Engen Integrated Communication calendar.
• Contribute towards clear visibility of all planned Engen activity to maximise overall investments and protect and enhance the Engen brand
• Manage advertising, media and distribution agency processes and systems effectively through effective project management systems to ensure agile, relevant and effective marketing efforts
• Gather and organise information to plan adverting campaigns and develop post campaign analytics and ROI calculations for promotional activity to ensure cost effectiveness in promotional activity.
• Produce monthly reports on effectiveness of marketing programmes against planned objectives.
• Manage dealer and customer incentive programmes to drive retail fuel and convenience growth

Exciting Challenges you might face in the role

• Immerse yourself in various aspects of the organisation.
• Influencing the strategic direction of Engen convenience business.
• Operate effectively within a team environment in an ever-changing, dynamic and agile business