Advertising Field Sales Agent - Western Cape at Ignition Group

Description

The Advertising Field Sales Agent for Motor Dealerships is responsible for driving sales growth through the acquisition and retention of motor dealership clients. This role involves promoting advertising solutions that meet the unique needs of automotive businesses, helping them to increase visibility, attract customers, and boost sales. The agent will be a key player in establishing and maintaining strong client relationships, executing sales strategies, and achieving revenue targets.

Key Responsibilities:

Client Acquisition and Retention.

• Identify and prospect potential motor dealership clients.
• Develop and maintain strong relationships with new and existing clients.
• Conduct thorough needs assessments to tailor advertising solutions to client requirements.
• Follow up on leads generated through marketing efforts, referrals, and networking.

Sales and Marketing.

• Present and promote advertising products and services to clients.
• Create compelling sales proposals and presentations that align with client goals.
• Negotiate contracts and close sales to meet or exceed revenue targets.
• Monitor and report on sales performance, adjusting strategies as needed.

Account Management.

• Provide excellent customer service, addressing client inquiries and resolving issues promptly.
• Collaborate with internal teams to ensure successful ad campaign execution.
• Offer ongoing support and consultation to help clients optimize their advertising strategies.
• Monitor client satisfaction and implement measures to improve retention rates.

Marketing Research and Analysis.

• Stay informed about industry trends, market conditions, and competitors.
• Analyze market data to identify new business opportunities and develop effective sales strategies.
• Provide feedback to the marketing and product development teams to enhance advertising offerings.

Reporting and Documentation.

• Maintain accurate records of sales activities, client interactions, and pipeline status using CRM software.
• Prepare regular reports on sales performance and market feedback.
• Ensure compliance with company policies and industry regulations.

Requirements

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

Experience:

• Proven experience in field sales, preferably in the advertising or automotive industry.
• Demonstrated success in achieving sales targets and building client relationships.

Skills:

• Strong communication, negotiation, and presentation skills.
• Excellent interpersonal skills and the ability to build rapport with clients.
• Self-motivated with a results-oriented approach.
• Ability to work independently and as part of a team.
• Proficiency in using CRM software and Microsoft Office Suite.
• Valid driver’s license and willingness to travel.

Personal Attributes:

• Energetic and enthusiastic with a passion for sales and customer service.
• High level of professionalism and integrity.
• Strong problem-solving skills and attention to detail.
• Ability to thrive in a fast-paced, dynamic environment.

Work Environment:

• This role requires frequent travel to motor dealership locations within the assigned territory.
• Flexible working hours, including occasional evenings and weekends, to meet client needs.

Compensation:

• Competitive base salary plus commission.
• Benefits package including health insurance, retirement plans, and paid time off.
• Expense reimbursement for travel and related costs.