Reserve Commercial Planning and Activation Specialist at Diageo

Job description

Purpose of role

• Create, Develop, conceptualize, monitor & evaluate all activity to deliver the business goals with the use of market & consumer data, clear Pre & Post M&E, clear understanding of ROI, goals & deliverables.
• Drive communication, knowledge, information sharing and expertise related to all Brand activities across all key stakeholders: Consumer Marketing, Customer Marketing, National Accounts, Procurement, Adwarehouse and Divisional Sales.
• Play a gate keeping role to support the development of the ONE Plan, manage capacity and timing, lead and influence cross-functional stakeholders and the Brilliant Execution process.
• Use customer and shopper insights to cross functionally design, develop, implement and measure BTL activities and initiatives.
• Management and delivery of all selling materials and tools to support consistent regional execution at scale.
• Clear understanding of the On Trade, RTM & Off Trade (Channel Specific) that will allow the candidate to develop impactful & effective customer & consumer activity.

Qualifications & Experience Required

Qualifications

Tertiary education (preferably in event or project management)

Experience

2 – 3 years’ working experience

NB: Can be 2nd / 3rd graduate rotation or candidates may have a background in sales, sales operations

Previous channel / customer environment experience is desirable with experience in the Diageo Way of Selling, customer propositions

Strong requirement for good analytical, excel skills, commercial drive, ability to balance the needs of multiple stakeholders

As part of our journey to being the most trusted and respected organisation, we are committed to being an inclusive organisation by advancing the equity and diversity agenda. We therefore encourage South African equity candidates to apply.