Trade Marketing Manager at MultiChoice

Job Description

The Organisation

• The Video Entertainment segment of Naspers is a broad-based multinational media group headquartered in South Africa and Dubai with principal operations in pay television and video entertainment. The group operates in almost 50 countries in Africa. Its holding company, Naspers, is listed on the Johannesburg Stock Exchange (JSE) and has an ADR listing on the London Stock Exchange (LSE). International investors account for around 50% of its shareholder base.
• An African platform operator, Video Entertainment’s expertise lies distributing media products, creating media content and selling advertising. Its key areas of operations are:
• Pay Television: direct-to-home satellite and digital terrestrial television services; and
• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets
• Operating in the majority of African countries, Video Entertainment is the leading Pay TV provider in most of the key African markets. Its strategy is to offer the best local and international content across multiple platforms to customers wherever they are.
• The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Over the years Video Entertainment has built a successful track record of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues mainly by collecting subscription fees, with a moderate contribution from advertising revenue. Its key objectives are to:
• Build its Pay TV and SVOD subscriber base
• Focus on investment and technology
• Maintain a local approach
• Provide quality service
• Attract innovative and motivated employees

Position Name

Trade Marketing Manager

Reports to

GM: Commercial & Partnerships

• Division
• Sales & Marketing
• Department
• Sales & Marketing
• Reporting Line
• Number of Direct Reports
• 0
• Key Customers
• All relevant Business Units
• Selected Store Partners

Brief Synopsis:

• This role will operate across all of MultiChoice Africa’s product categories and will be responsible for management of the associated Trade Marketing Managers and Retail/Corporate Sales managers in each country as well as PAN African Retailers based in SA.
• The incumbent will be required to maintaining long term relationships with accounts and maximizing sales opportunities within them combined with achieving company sell-out sales target & category market share growth through developing & implementing BTL (principally) strategies within brand guidelines as well as customers' & shoppers' expectations.

Key Performance Objectives

• Develop and implement effective strategic plans and goals to achieve sales objectives and budgets.
• Plan and implement sales promotional activities to the achievement of sales objectives in co-ordination with Marketing and Retail Management.
• Liaise with internal departments to ensure the formalization of the retail landscape and strategy.
• Liaise with internal departments to ensure that sales objectives are met.
• Monitor competitor activities by obtaining information on competitors and market trends.
• Provide accurate information on competitors to facilitate effective decision making.
• Effectively manage the channel sales function to maximize sales and profitability objectives.
• Prepare and maintain accurate forecasts for the channel and all its strategic customers.
• Develop a sell-out management strategy with the Business Head.
• Establish and strengthen relationships between MAL and customers.
• Quarterly and Annual Promotional Planning and management.
• Plan in coordination with Marketing and Sales the support for all new launches.
• Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and channel plans are reviewed.
• Develop sales presenters & road shows for sales teams whenever needed.
• Monthly, Quarterly and Annual reviews of Business performance.
• Budget Planning
• Agency partnership management

Qualifications

• Matric
• Degree/Diploma in Sales and or Marketing - Essential

Experience / Skills

• At least 5 years’ experience in a similar environment i.e. Channel Sales, Account Management, Trade Marketing, Brand Marketing
• Strong knowledge of the Telco/Broadcast market
• Experience in managing relationships with Customers and Suppliers
• Must have Advanced Excel skills
• Must have solid PowerPoint skills

Behavioral Competencies

• Building Strategic Relationships
• Problem Solving
• Teamwork
• Customer Focus
• Attention to detail
• Analytical
• Creative
• Leadership
• MultiChoice supports the principle of Employment Equity. Preference will be given to EE candidates.