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Brown-Forman is an independent, publicly-traded (BF-A, BF-B) producer and marketer of some of most well-known wines and spirits brands in the world. Our combined wines and spirits portfolio is made up of more than 30 brands, including nine that exceed one million cases per year. One of the largest American-owned spirits and wine companies and among the top 1...
Job description
Scope
This position will take a leadership role in the development and execution of brand strategies, providing the marketing tools to support in market teams to achieve short and long term business goals and grow BF brand equity. The Trade Marketing Manager will support the Regional Managers in providing marketing activities and toolkits that address the various regions’ consumer and trade needs. Key countries to focus on include, but are not limited to Kenya, Tanzania, Ghana, Nigeria and Ivory Coast.
Key Functions
Brand Planning:
Trade Marketing Planning and Implementation:
Manage and develop in market resources:
Brand Education:
Develop and nurture relationships with importers and distribution partners
Gather and distribute market and consumer insights
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