Vehicle Personalisation Marketing & Planning Lead at Ford Motor Company of Southern Africa

JOB DESCRIPTION

• Understand the Accessories business from a commercial perspective
• Understand local and regional competitive landscape on vehicle accessories
• Identify opportunities to increase dealer channel accessories revenue YOY
• Compile and manage the annual business plan and present it to key stakeholders (BoD Submission)
• Forecast, monitor and report on monthly revenue

Marketing

• Cross functional collaboration with Marketing Communications and/or local agency to develop sound marketing strategies and tactical plans
• Manage the dealer accessory catalogues 
• Content creation for marketing material such as brochures, press releases etc.
• Manage, maintain, and report on Ford’s Accessories website
• Provide support for marketing events such as accessorizing vehicles and marketing material 
• Plan and implement launch of eCommerce platform for accessories
• Compilation and publishing of dealer bulletins
• Provide support for dealer and Zone Manager queries

Planning

• Submit Vignette’s to IMG VP – Vehicle launch/ADHOC request 
• Develop and submit business cases for new and upcoming accessories
• Develop and implement Go-To-Market strategies for future vehicles’ accessories
• Liaise with New Model teams to ensure successful launch of accessory range for future vehicles
• Liaise with VP engineers to ensure timeous launch of key accessories
• Engage Product Marketing personnel to understand vehicle features and capabilities

Pricing & Inventory

• Stocking of accessories in PDC – Forecast to PS&L
• Manage pricing strategies for accessories
• Maintain and report on monthly pricing actions for all dealer channel accessories
• Liaise with Supply Chain to maintain healthy stock levels
• Liaise with Purchasing team to ensure timeous launch of key accessories 

Presentations and Reporting

• Provide feedback by presenting in cross functional forums such as Go-To-Market, Franchise Room, Dealer Meetings and VP Status meetings
• Liaise with Purchasing team to ensure timeous launch of key accessories 
• Prepare reports as and when required for various meetings

RESPONSIBILITIES

• Understand the Accessories business from a commercial perspective
• Understand local and regional competitive landscape on vehicle accessories
• Identify opportunities to increase dealer channel accessories revenue YOY
• Compile and manage the annual business plan and present it to key stakeholders (BoD Submission)
• Forecast, monitor and report on monthly revenue

Marketing

• Cross functional collaboration with Marketing Communications and/or local agency to develop sound marketing strategies and tactical plans
• Manage the dealer accessory catalogues 
• Content creation for marketing material such as brochures, press releases etc.
• Manage, maintain, and report on Ford’s Accessories website
• Provide support for marketing events such as accessorizing vehicles and marketing material 
• Plan and implement launch of eCommerce platform for accessories
• Compilation and publishing of dealer bulletins
• Provide support for dealer and Zone Manager queries

Planning

• Submit Vignette’s to IMG VP – Vehicle launch/ADHOC request  
• Develop and submit business cases for new and upcoming accessories
• Develop and implement Go-To-Market strategies for future vehicles’ accessories
• Liaise with New Model teams to ensure successful launch of accessory range for future vehicles
• Liaise with VP engineers to ensure timeous launch of key accessories
• Engage Product Marketing personnel to understand vehicle features and capabilities

Pricing & Inventory

• Stocking of accessories in PDC – Forecast to PS&L
• Manage pricing strategies for accessories
• Maintain and report on monthly pricing actions for all dealer channel accessories
• Liaise with Supply Chain to maintain healthy stock levels
• Liaise with Purchasing team to ensure timeous launch of key accessories 

Presentations and Reporting

• Provide feedback by presenting in cross functional forums such as Go-To-Market, Franchise Room, Dealer Meetings and VP Status meetings
• Liaise with Purchasing team to ensure timeous launch of key accessories 
• Prepare reports as and when required for various meetings

QUALIFICATIONS

• Bachelor’s degree or equivalent in Marketing/Engineering related field 
• Min 5 years’ Retail Automotive industry experience
• Accessory Aftermarket experience is advantageous
• Sales experience is an advantage
• Detailed knowledge of vehicle accessories market particularly light commercial vehicles
• Up to date on the latest trends and technologies impacting vehicle accessory sales
• Occasional travel across the dealer network, Ford suppliers and competitors will be required, therefore a valid driver’s license is a must