Social Media Officer at Ubongo

Your day-to-day responsibilities require you to: 

• Daily updates of content on social media channels for all languages
• Populating the Languages Social Media spreadsheet for Hausa, French and Kinyarwanda.
• Engagement with audiences on the different platforms
• Creation of monthly user generated content to collect videos and photos
• Market research (what are other edtech companies doing on social media) and staying up to date with new social media trends

These responsibilities might grow after your demonstrated work ethics.

You are a good candidate if:

• You have the ability to think outside the box and create content that is engaging and keeps people involved
• You have social media marketing know-how, and have worked on a brand for at least 6 months.
• You are able to create engaging short videos through Premiere Pro, Final Cut Pro, Canva or any video editing software.
• You are able to create graphics through Photoshop, Illustrator, Canva or any other graphics software.
• You are ready to try out various content in order to achieve the highest engagement
• You are able to work in a team to execute social media campaigns 
• You have an interest in market research and love understanding consumer behaviour. Because of this you love learning about different audience types for specific targeted ad campaigns and testing to see how they react to different messaging. 
• You find patterns in campaign results and you report insights as well as suggestions for improvement.
• You have good English writing and communication skills, and can speak other African languages 
• You have the ability to work independently and to think on your feet
• You are a persistent but empathetic pusher. We’ve got to get things DONE.
• Willing to speak up for what’s right, when you see wrong, or when you think there might be a better way. 
• Persistence! We have a big goal and have to get things done with limited resources.
• ‘UTU’ (a Swahili word for humanity). This implies that you are honest, trustworthy, transparent and conscientious.
• Passionate about education, storytelling, and being a changemaker.
• Can work well in a dynamic environment with people in multiple countries.
• Someone who loves kids. They’re why we do what we do. They’re running around our office all the time. Our kids’ music and videos will become part of your life (and constantly stuck in your head). 

Requirements

• You love what we do, and are driven by our mission and values
• A minimum of at least 6 months’ experience in social media marketing 
• Knowledge of various social media platforms and best practices, 
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends social media marketing