Social Media Manager & Brand builder at Plett Labs.

This is a 2-month unpaid internship, with the option to work 100% remote.

Plett is the type of brand that every social media manager wishes that they could add to their portfolio: and it could be added to yours! Think nature shots. Think GoPros, underwater cameras, cliff jumping, outdoor workouts, endless adventures. Think hiking on Table Mountain. Think about a brand that digital nomads are hooked on: an adventure backpack that’s starting to become popular in the US and Europe. The person to get it to be really well-known could be you. A question you should be asking yourself is: what kind of adventure travel brand would you be building, if you had total creative freedom? Grow and manage our Instagram & Tiktok accounts for two months to find out.

Meet Plett: an eCommerce brand becoming a real business after seeing success on Kickstarter. Plett is a modular bag that’s built for digital nomads who love adventuring + also want to work out while they’re on the go. We’re also launching a new product in 2-3 weeks, which will also be aimed at the same audience. We currently ship to the EU and North America, with plans to expand to the Southern Hemisphere in the following months. Check out our Instagram (((at)plettlabs) to understand the product in more depth, and find a link to our website.

We are looking for a social media manager who’s got a great eye for visuals, is an adventurer by nature and is excited by trying new things. We’re looking for someone proactive to grow our following, manage our accounts, play with visuals in Photoshop or After Effects, and work with content creator collaborations. This person will want to gain experience and develop themselves professionally during the internship, and learn more about the world of ecommerce.

Here is a sneak-peak of the tasks you'd be responsible for:

Content:

Get high-quality content from a wide range of content creators in exchange for free products
Make our own content in-house
Conceptualize content styles/patterns/ideas that might work well for Plett.
Run mini experiments to see what works, what doesn’t work, based on data and engagement
Schedule and post content (research hashtags, write copy, tags & mentions etc.). Aim for at least 15 pieces of content per month, both on Instagram and Tiktok.
React to engagement (e.g.: reply to comments and questions).
Generate sales through content and social media

Optimize our social media accounts for sales (e.g.: tag products, make sure our funnel is optimised and frictionless)
Build relationships with influencers who will get an affiliate commission after generating sales for us. Find them and create deals for them.
Manage the workflow and make sure they keep to deadlines
Grow social media account followings

Get as many Instagram and Tiktok followers for Plett as possible
Predominantly using free tactics
Experiment with a small budget to run paid campaigns for follower growth
 

To sort all this out, we need a high potential social media manager who’s looking to gain international visibility and wants to have their name associated with a great brand: a brand that you have full freedom to sculpt, together with the founder of Plett. We’re looking for someone who’s obsessed with how a brand works: and knows that a brand’s narrative through visuals is everything.

This type of person will be curious about the latest media trends: would love to experiment with content for Instagram, TikTok. You’ll have more creative freedom than any other intern out there. You’ll have our bags, you’ll have adventures, and the people you reach will be inspired by the stories you share with them.

This internship will also give you exposure to building up an ecommerce business, owning the brand with the founder, while learning how to work closely with people on business analytics and on growth marketing. You’ll learn how to make an automated online business and learn how to tell a brand’s story through visuals. You’ll also learn about paid and free ways to grow your own social media following. Pretty cool, huh?

This is an unpaid internship, with the option to work 100% remote. The duration of the internship is 2 months. The team will be distributed across Europe, Asia and Africa, with a global client base predominantly in the US and Europe.

Tasks

• Build an amazing brand around our company
• Create, edit and upload content to social media
• Manage our influencer marketing campaigns
• Manage our social media accounts
• Copywriting
• Learning about other aspects of eCommerce

Requirements

• Great eye for visuals
• Proactivity, self-starter
• Curiosity into different media
• Experience with Photoshop, After Effects, Premiere Pro or similar
• Up to speed on social media trends/ and the types of content that they encourage
• Excellent communication skills (English)
• Entrepreneurial spirit
• Camera gear
• And no ego.