Snr Product Manager at L'Oréal

KEY JOB ACCOUNTABILITIES

• Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Manage the local brand portfolio to win against competition and ensure brand positionings according to the global/regional strategy; develop and execute superior launch and promotion activations to meet the set objectives in market shares, net sales, margins and profitability
• Drive digitalization to the next level across all touchpoints (Consumer, Medical, POS) and become #1 dermo-cosmetic brand online in terms of engagement & e- commerce
• Build a local network in the market focusing on the extraordinary meaning of recommender- and KOL-management for the derma business; ensure high performing, actively collaborating sales and medical management organizations to gain strong recommendations from both, Pharmacists/DAs and Derms
• Implement best in class point of sale practices in line with global & regional guidelines

PROFESSIONAL & TECHNICAL COMPETENCIES:

MARKET & CONSUMER INSIGHT

•  Identifies market drivers
•  Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

•  Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
•  Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

•  Delivers excellence with agility and rigor
•  Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

•  Creates collaboration for bigger success
• Shares & leverages best practices

L'ORÉAL COMPETENCIES

•  INNOVATOR
•  STRATEGIST
•  PEOPLE DEVELOPER
•  INTEGRATOR
•  ENTREPRENEUR