Senior Manager, Digital & Marketing Analytics - Johannesburg at Standard Bank Group

JOB DESCRIPTION

• To develop, lead and drive the strategy/direction of digital data and analytics across all digital platforms for the Standard Bank Group, to unlock revenue and efficiency opportunities through effective digital data management and analysis. To lead the Digital Analytics Function to drive the usage of data, data platforms and tools to obtain an in-depth understanding of customer trends, preferences and commercial drivers to improve decision-making, customer experience & sustainable development.

QUALIFICATIONS

Minimum Qualifications:

• Type of Qualification: Post Graduate Degree
• Field of Study: Marketing, Mathematical Sciences or Quantitative Studies

Experience Required:

• Digital Enablement & Platforms
• Brand & Marketing
• 8-10 years - Effective management of a brand, ensuring the best public image of the organisation is seen. Experience in multiple industries and marketing in different African or other international countries would be advantageous.
• The role requires a seasoned, holistic entrepreneurial leader who is customer focused with proven organisational capability and profound knowledge of the full dimensions of the Brand and Marketing field, gained from a track record of 10 years or more in functional leadership who is capable of influencing outstanding leaders and a large body of employees. Experience in digital analytics, data management, data architecture and enablement, leading technology change platforms.

ADDITIONAL INFORMATION

Behavioral Competencies:

• Adopting Practical Approaches
• Articulating Information
• Checking Details
• Providing Insights
• Team Working

Technical Competencies:

• Analysing and Interpreting Information
• Client Journeys and Personas
• Conducting Research
• Digital Analytics and Reporting
• Measuring Marketing and Communication