Programme Manager: SAFM at The South African Broadcasting Corporation (SABC)

KEY ACCOUNTABILITIES:

• Develop and implement a Programming strategy in line with overall Radio strategy and objectives/goals.
• Conduct continuous reviews of on-air products (formats), markets and revenue opportunities, in order to meet strategic objectives and ensure that the station maintains its competitive edge.
• Liaise with various internal stakeholders (i.e. Sales and Marketing, Finance, Market Intelligence, sport, Education, etc.) and external parties, to ensure the station’s mandate and programming objectives are met.
• Develop and implement a multi-pronged talent management plan in line with audience needs and future proofing of the station.
• Develop a multi-platform media strategy to grow audience base.
• Monitor and manage the output of Programming plans for the station, keeping within allocated budget.
• Commission research and implement insights to ensure high quality programming and deliver to audience needs.
•  Monitor and review programmes to ensure continuous improvement and alignment with station positioning.
• Conduct talent scouting exercises and maintain a talent bank for station voices and creatives.
• Explore opportunities for Co-productions and product placement, for cost containment and revenue generation.
• Interact with radio sales to ensure that product campaigns run smoothly and are on time for prodcast.
• Utilize marketing resources and digital platforms to create talent and product awareness campaigns.
• Work with digital specialists to build and grow online communities around the station’s on-air products.
• Ensure adhere to licence conditions, and relevant legislation in broadcasting i.e. ICASA quotas, Broadcast Act, etc.
• Monitor and report on operational risks and non-compliance matters.
• Develop and implement internal control measures to ensure good governance within the programming value chain.
• Manage risks to protect organisational integrity, create value, prevent financial losses and ensure compliance with applicable policies.
• Implement recommendations of internal audits and address identified gaps.
• Compile reports for various internal and external structures.
• Engage constantly with Internal and External business partners to achieve business objectives.
• Respond timorously to complaints.
• Liaise with Radio Sales and Adventure on programme sponsorships, trade exchanges and product placement in programmes to realize revenue.
• Liaise with internal and external content providers to ensure new innovations, cutting edge content, and alignment to organizational and national goals.
• Effective implementation of Performance Management System in accordance with organizational policy.
• Manage adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with departmental staff and line management.
• Complete Personal Development Plans (PDP) for all staff members.
• Provide individual coaching, counseling and mentoring of staff to assess and address developmental needs.
• Transfer of skills in line with succession planning.
• Manage available staff and identify potential to ensure fair and balanced distribution of work.

REQUIREMENTS:

•  National Diploma or Bachelor’s Degree in Communication/Media Studies/Business Management or relevant qualification (NQF level 6)
• 6 years’ experience in Radio broadcasting of which 3 years should be at supervisory level.
• Develops well defined communication strategy for the business unit.
• Markets and promotes the organization to external stakeholders.
• Demonstrates logical problem-solving approach and provides rationale for proposed solutions.
• Develops and incorporates best practice people management processes, approaches and tools across finance departments.
• Creates processes to ensure accountability for people management and development.
• Develops comprehensive, integrated strategies and approaches to managing human resources and adaptive leadership style.
• Advanced knowledge and understanding of Radio production processes and broadcast systems.
• Excellent understanding of the public mandate and SABC editorial prescripts.
• Understanding of applicable legislative frameworks and regulations, ICASA, BCCSA Code, SABC Editorial Policies.
• Advanced knowledge of programming tools and formats.
• Budget formulation and control.
• Advertising laws and regulations.
• Project management skills.
• Strategy development and execution
• Creative thinking.